Kelson Sit

Design Director with extensive experience leading creative teams and shaping brand systems and consumer packaging. Currently transitioning to London under the BN(O) visa pathway, bringing a global perspective to creative agency leadership.

Design Director at Elmwood (2026-01 – Present)

• Spearheading creative direction for local client rebranding initiatives, strategic private label transformations, and ongoing global client work.
• Directing multidisciplinary teams—including senior and mid-weight designers, visualizers, 3D designers, and production specialists—to drive high-impact visual strategies for major clients including Nestlé, Mars, and Keenta.

Design Director at Design Bridge and Partners (2022-01 – 2026-01)

• Directed large-scale brand systems and packaging design portfolios for global consumer giants such as Mondelez, Coca-Cola, Zespri, and Carlsberg, alongside tech accounts like Bytedance.
• Led and mentored multidisciplinary creative teams, including senior/mid-weight designers, CGI artists, and 3D designers to elevate craft and execution.

Creative Director at BETC by Havas (2021-01 – 2022-01)

• Spearheaded creative concepts and visual execution for prominent local market accounts including Inoherb and Ulike.

Senior Art Director at Marks - Propelis Group (2020-01 – 2021-01)

• Led retail experience and packaging design initiatives for major global brands, notably managing key client accounts like Lego.

Art Director at PLTFRM (2018-01 – 2020-01)

• Managed overall studio operations and directed an integrated team of designers and copywriters to deliver comprehensive creative projects and works for accounts such as Wines of Chile, Cherries of Chile, and TBWC.

Senior Designer at Base Creative Ltd (2013-01 – 2016-01)

Master in Food Design (Graphic Design, Branding, Food & Beverage) – Scuola Politecnica di Design (2016-01 – 2018-01)

Higher Diploma in Advertising, Branding & Packaging – Hong Kong Design Institute (2007-01 – 2010-01)