Wendy Chen

SEO and digital marketing strategist with 3+ years of experience building organic visibility through technical SEO, multilingual search strategy, site architecture, keyword mapping, and content optimization. Experienced in planning SEO-led website rebuilds from research and information architecture through copy, design specifications, migration planning, and measurement. Strong background in international SEO across Traditional Chinese, English, and Japanese markets, with hands-on experience in GA4, Google Search Console, Ahrefs, schema markup, hreflang, and WordPress.

Marketing Strategist at Ivy Bride (2025-08 – Present)

• Lead SEO and digital marketing strategy across multilingual website planning, content, social media, and the specification of a full WordPress and WooCommerce rebuild.
• Designed the site's SEO architecture and produced a 78-item developer specification, including hub-and-spoke URL structure, portfolio taxonomy, indexing requirements, and multilingual implementation.
• Built a 734-keyword research and mapping database across Traditional Chinese, English, and Japanese, categorizing keywords by search intent and funnel stage and developing the accompanying hreflang strategy.
• Created developer-ready website prototypes in Figma Make and Canva for key page types, including the homepage, photography hub, portfolios, galleries, service packages, products, and campaign landing pages.
• Researched 11 customer profiles and identified four underserved audience segments, then prioritized the content plan against those opportunities.
• Trained a Japanese-speaking colleague in keyword research and SEO copywriting and produced search- and answer-engine-focused service and FAQ copy with FAQPage schema requirements specified for implementation.

SEO Specialist at Australia Mejia Co., Ltd. (2025-03 – 2025-07)

• Grew a website from no organic traffic to 80,900 impressions and 3,070 clicks within three months, with several new pages reaching Google's first page.
• Achieved rankings for competitive topics including Australian Skilled Migration and Buying Property in Australia, with one page generating 1,500+ impressions.
• Increased average organic CTR to 3.8% through improved internal linking and implementation of FAQ and Article schema.
• Conducted technical SEO audits, keyword research, on-page optimization, and content improvements supporting organic growth.

SEO Specialist (Volunteer) at The Community Services Center Taipei (2024-08 – Present)

• Grew organic search visibility to 1.38M impressions and 25,000 clicks in the first year through targeted keyword strategy and content optimization.
• Achieved and maintained first-page Google rankings for key English-language searches related to Taiwanese culture.
• Built the site's content map and internal linking strategy, contributing to an average organic CTR of 1.8%.
• Monitor Google Search Console and identify and resolve indexing and technical SEO issues.

Freelance SEO Specialist at Self-Employed (2023-02 – Present)

• Provide SEO strategy across a mixed client portfolio, including keyword research, content optimization, information architecture, and technical SEO.
• Plan website migrations designed to preserve indexation, organic visibility, and rankings during platform and domain changes.
• Conduct local SEO for MCDental in a competitive YMYL category and produce research-led long-form content for wedding and venue clients.
• Implement structured data including FAQ, Article, and Product schema to improve search-result eligibility.

SEO Intern at SEOmatik (2024-02 – 2024-05)

• Conducted keyword and competitor research across 50+ target terms and developed a backlink strategy proposal.
• Built SEO reporting workflows using Ahrefs, SEMrush, and Screaming Frog.

M.A. in Curriculum and Instruction – University of San Diego (2021 – 2023)

B.A. in Foreign Languages and Literatures – National Taiwan University (2010 – 2014)