Yuju Lu

Digital marketing and SEO specialist with hands-on experience in SEO content strategy, social media growth, CRM, and analytics. Produced more than 60 SEO articles and keyword plans within seven months, with over 80 optimized articles in total. Improved a music education website's Ubersuggest traffic rank in Taiwan from approximately 60,000 to the top 10,000, while increasing website-wide organic search impressions to more than 4,000 within two months, with an average CTR of approximately 4%.

Also grew an Instagram account from 18,000 to over 20,000 followers and increased hotel booking inquiries by approximately 50%. Skilled at turning traffic data into actionable content strategies that support engagement, leads, and conversions.

SEO Content Writer, Part-time - Dawn Art Integrated Design Co., Ltd. - Taiwan

(2025-10)

• Lead SEO content strategy and content production for long-term care and industrial design businesses during the early stage of website growth.
• Increased the website's organic search impressions to more than 4,000 within two months and maintained a sitewide average CTR of approximately 4%.
• Conduct keyword research, build topic clusters, create article outlines, and write and optimize SEO content across multiple industries.
• Monitor keyword rankings, impressions, clicks, and CTR in Google Search Console; analyze traffic sources and user behavior in Google Analytics 4.
• Continuously improve article titles, keyword placement, and content structure based on performance data to strengthen organic visibility and content quality.

Social Media Marketing Specialist / SEO Content Writer - Ourdays Records co., Ltd - Taiwan

(2024-12)

• Led SEO and content strategy, independently writing and optimizing more than 60 SEO articles within seven months and over 80 articles in total.
• Conducted keyword research, content planning, search-intent optimization, internal linking, and ongoing article updates using Google Search Console data.
• Improved the website's Ubersuggest traffic rank in Taiwan from approximately 60,000 to the top 10,000 through SEO content optimization.
• Developed and executed an Instagram growth strategy that increased followers from 18,000 to more than 20,000 within four months.
• Planned social content, analyzed post performance, and optimized content direction to improve audience engagement and website traffic.

Social Media Marketing Specialist - Zsophia Villa - Thailand

(2022-09 - 2024-01)

• Led a three-person team to establish online sales channels across Booking.com, Agoda, and Airbnb from the ground up.
• Increased overall occupancy by more than 50% from November 2022 to February 2023 through OTA listing management, promotional campaigns, and booking conversion optimization.
• Increased booking inquiries by approximately 50% through social media content strategies and seasonal promotional campaigns.
• Managed website content and improved the user journey to support stronger inquiry conversion.

Bachelor's Program - Innovation Industry Management - National Chung Hsing University (2024-09 - 2028-06)