Anna Malko

I turn fragmented commercial operations — category structures, supplier economics, platform monetization — into a coherent, P&L-driven growth plan. My core skill is diagnosing where a commercial organization is stuck and rebuilding it fast: new operating models, new revenue streams, stronger partner economics, and teams that can run it without me. I've done this as an in-house executive scaling a marketplace from single-digit thousands of suppliers into a multi-category platform, and as a category and key-account leader inside two multinational retail businesses.

I'm equally effective leading a transformation from within as CCO, or advising founders and CEOs from the outside.

Chief Commercial Officer at Kasta (2023-03 – 2026-07)

Brought in to build a commercial function capable of scaling the marketplace beyond its fashion core — new categories, new partner model, new monetization streams.

• Redesigned the marketplace into a managed 1P/2P/3P model
• Launched electronics and non-fashion categories
• Introduced BNPL and Kasta Card as new commercial levers
• Rebuilt the commercial organization and supplier-partnership infrastructure
• Grew supplier base 5x (1,000 → 5,000)
• Scaled commercial team 30 → 100
• Improved margin across categories and partnership models
• Diversified platform revenue base beyond a single category

Head of Dry and Near Food Division at METRO Cash&Carry Ukraine (2021-01 – 2023-03)

Full P&L and commercial strategy ownership for a division representing 60% of company revenue, with a mandate to improve margin and modernize the sourcing model.

• Shifted sourcing from indirect to direct procurement
• Rebuilt assortment, pricing and promotion guidelines across the division
• Restructured supplier partnerships into Joint Business Plans with top suppliers
• Coached department managers into a stronger leadership bench
• Doubled the share of directly imported goods
• Improved category margin
• Strengthened supplier terms and cost-of-goods position across the division

Category, Key Account & Trade Marketing Leadership (Senior Category Manager → Category Manager → Customer Development Manager → Trade Marketing Manager → Key Customer Specialist) at METRO & Colgate-Palmolive (2011-01 – 2021-12)

A decade of successive category, key-account and trade-marketing mandates across two multinational retail organizations — each role a step up in scope, from single key accounts to full category and division ownership.

• Built negotiation and Joint Business Planning frameworks with national and international customers
• Developed category and 5P (product, price, place, promotion, people) strategies from the ground up
• Introduced category-level P&L forecasting and tracking where none existed
• Delivered sustained category penetration and profitability growth
• Built succession-ready teams
• Established long-term commercial partnerships that outlasted individual negotiation cycles

Business Development & Project Management at Consulting, Training and Real-Estate Advisory (2003-01 – 2010-12)

Early career in consulting and business development — built partner networks across Ukraine, Russia and the CIS, and led real-estate and investment advisory projects. Foundation for the commercial and analytical approach applied in later category and marketplace leadership roles.

Pre-MBA Programme – MIM Business School (2019-01 – 2020-12)

M.A. in Management – Taras Shevchenko National University of Kyiv (2005-01 – 2007-12)

B.A. in Management – Kyiv Institute of Management and Finance (2003-01 – 2005-12)

B.A. in Economics – Real Estate College (2001-01 – 2003-12)