Daria Khatalina

I help B2B and SaaS companies generate a qualified pipeline with LinkedIn Ads.

My approach blends precise targeting (ICP, native LinkedIn filters, contact lists, etc.), conversion-safe tracking (GA4, GTM, LinkedIn Insight Tag), and clear reporting (Looker Studio), so you always see what drives conversions by campaign, audience, and creative.

What I do

• LinkedIn Campaign Manager setup & optimization
• Audience design: ICP, firmographics, skills, titles, ABM account lists, predictive audiences
• Funnel architecture with audience and offer sequencing
• A/B testing: creatives, offers, hooks, and ad formats (Sponsored Content, Conversation, Document)
• Tracking & attribution: GA4 + GTM + LinkedIn Insight Tag, UTM governance
• Test planning & cadence (creative angles, formats, bidding)
• Weekly optimization & reporting in Looker Studio

If you want a predictable system with clear targets, clean data, and campaigns that compound let’s talk.

I help B2B and SaaS companies build data-driven advertising strategies that generate consistent, qualified leads. By combining Meta, Google, and LinkedIn Ads with solid analytics (GA4, GTM, Looker Studio), I ensure every campaign decision is backed by real data.

My expertise includes

📌 Ads setup and optimization (Meta, Google, LinkedIn)

📌 Conversion tracking setup with GA4 and Google Tag Manager

📌 Looker Studio dashboards for clear performance insights

📌 Audience segmentation and targeting for high-intent leads

📌 A/B testing for ads, creatives, and audiences for continuous improvement

📌 Full-funnel retargeting for increased lifetime value

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