Founder and CMO - Social Marketing Solutions
Fort Collins - Colorado
WHAT I DO: Assisting entrepreneurs and their businesses with their content marketing and PR by telling the right STORY, on the right PLATFORM to the right AUDIENCE! Media placements for clients include top publications and podcasts. WHY IT WORKS: When you partner with me you are partnering with a proven marketing expert that has documented experience helping entrepreneurs grow their business and personal brand. WHAT OTHERS SAY: "John's marketing and PR strategies helped grow my startup social media company to millions of users worldwide." -Matt Sweetwood. HOW I WORK: I start by having a free initial phone consultation to discover each client's unique marketing and branding needs. Then, I create a customized marketing plan based on each client's goals and budget. READY TO TALK? I will transform your organizational or personal message into a powerful and engaging story. Reach out to me directly here on LinkedIn or via phone or email. También yo hablo español. I am looking for Fractional CMO opportunities at global startups.
67 articles
When they fired me and HR walked me out holding nothing but a box with my stuff in it, people said, "what a loser." When I told people I wanted to become a writer, people said, "but you've never writt...
I had the flu this week. As I struggled to cope with the demands of my busy life, anxiety reared its ugly head. I tried my best to stay in the light as the darkness tried to consum my every thought. ✔...
When it comes to marketing your brand, there are many different concepts and philosophies that you can follow in order to increase your chances of success and drive more sales. Some companies will pla...
Six years ago, I had no online presence, no personal brand, and no job. In fact, I got fired from my job. I was depressed and had thoughts of folding my professional career and accepting some position...
In today’s digital world, it matters how many visitors and clicks you get, and ultimately how many of those turn into sales leads. As technology has advanced over the years, the amount of information...
The "new normal" is disruptive, but these brands are taking on the challenge to reimagine their business models. COVID-19 has meant sweeping changes for all brands that rely on physical proximity to d...
I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I...
Dreamforce is the world’s largest software conference. With 2700 sessions, there’s literally something for everyone. However, with that many sessions, knowing which ones to attend can prove challengin...
When I started blogging just four years ago, I went all in and never looked back. I have written hundreds of posts and read thousands more. I read and write every single day. In addition to writing he...
Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like th...
Something amazing is happening with Gen Z: 61% of Gen Z who are still in high school and 43% of Gen Z who are in college say they would rather be entrepreneurs than employees when they graduate. This...
With Facebook having just reached two billion monthly users, the media giant continues to be the most popular social network worldwide. People use Facebook for a wide variety of reasons. Some people l...
I bravely walked in through the front door right past their "No Soliciting" sign and up to the front desk. It was a cold call. I felt so cool standing there with my BlackBerry 8700 in hand (later vers...
If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for seamle...
Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and follower...
When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver'...
Logical thinking tells us that everybody reads the actual article before posting a comment, right? Wrong! You would think so. However, every day I see people on social media who jump straight to the c...
Are you ready to go places in your career ? Well, if there was a skill that you could hone that could help earn $30k more per year , wouldn't you set out to work on it right now? It turns out there is...
People keep asking me, "Why do you love beBee so much?" Just last week one person I was talking to online was like, "I don't get it. beBee is just a job. Why are so passionate about it?" This person i...
Ever since I landed and conducted an interview with Mark Cuban and his team at Moov Transport for my column on Inc., my inboxes have been full and social notifications have been blowing up nonstop to...
In today's market , entrepreneurs and business owners get flooded with a massive workload. Truth be told, I personally work in excess of sixty hours a week. So, unless you implement a tactical approac...
I will never forget the moment I arrived in Spain as a teenager. I got off the plane and met my Spanish host family for the first time and they began to greet me speaking in Spanish. It was at that ex...
Photo: Flickr To be successful or as beBee CEO, Matt Sweetwood, would say, " To Live a Big a Life " one of the first things I learned was I needed to get rid of the losers I was associated with. It's...
E-commerce is more popular than ever, and people are starting to order even their daily necessities online to avoid having to go to the store. It's so easy to get what you need that some retailers eve...
*****This is a shortened version of today's post on Inc. Magazine. To read the full post click here .***** One of the things I love the most about writing for Inc . is that I get to meet and talk to s...
Image: Wordstream This month marks one year since I started writing for Inc. Magazine. During that time I've published 88 blogs. One thing I've learned about writing is the more you do it the better y...
You've heard that using beBee is a great way to grow your personal brand. But what most entrepreneurs on the site want to know is how can growing my personal brand on beBee help me scale my business ?...
Not only does beBee have massive organic reach by distributing your content to ALL of your followers and up to 3 topic based hives, beBee is the only social media network that regularly promotes its u...
Growing up as an only child, I missed out on the many great experiences other kids were having with their brothers and sisters. That is, until we decided to start hosting exchange students. As I was g...
Throughout my career , I've been plagued by people telling me I'm not good enough. I've been rejected for more jobs than I care to remember. I've heard every excuse in the book for not being hired. So...
Recently, I got my contract renewed for another six months with Inc. I was holding my breath to see if I would be renewed or not. You see at Inc.; I am a small guppy trying to swim upstream against so...
I read a lot of content on beBee every day. I'm always in search of great content to promote using beBee's company social media pages. We have a ton of great writers already on the platform. When a po...
Who are you? More specifically, what is your personal brand statement? If you are at a networking event and you are next in line to shake the CEO's hand, do you have an impactful statement about yours...
I live with my amazing wife and two daughters ages 3 and 7. Needless to say, girl power is alive and well in my household. I honestly love to see women thriving in business and life. I seek to learn f...
We were are all told in school, "there's no such thing as a stupid question ." While that may hold true in academia, there are certainly questions that, when asked in the context of a job interview ,...
It's no secret that marketing has changed. Millennials and digital-savvy members of other generations have had an undeniable impact on the way marketers approach campaigns, interact with customers and...
Don't let me kid you, Fort Collins is hardly a ghetto. It's a lovely university town that sits up next to the mountains and has a charming and vibrant downtown. However, there is one area out by the i...
"It was a fairy dream and a monster dream and there was a bear. The helicopter saved us from the monster. It took us to the beach. It has shells and it has an ocean for us to swim. I had to have my fl...
"It was a fairy dream and a monster dream. There was a big bear chasing me. The helicopter saved me from the bear. It took us to the beach. It has shells and it has an ocean for me to swim in. I had t...
"It was a fairy dream and a monster dream. There was a big bear chasing me. The helicopter saved me from the bear. It took us to the beach. It has shells and it has an ocean for me to swim in. I had t...
Over the last three years, I've published 200+ blogs on platforms like Inc. Magazine, Dice.com, The Good Men Project, LinkedIn Pulse, Medium, Wordpress, Tumblr, and The Huffington Post. Now, of course...
Lately, I've been seeing a lot of discussion about beBee Brand Ambassadors and several have called me into those discussions for feedback. In fact, much of this blog has been taken from my responses i...
Since the launch of beBee's epic new feature Live Buzz, I've been getting a lot of questions about how to use it. In this post, I will share with you step by step instructions on to do a live buzz and...
Image Credit: Flickr Did you know that you can add your Twitter account as a featured link on your beBee profile? Doing so makes it easy for your followers on beBee to find and connect with you on Twi...
I get asked all the time about growing followers on social networks. People want to know, do I need quantity or quality followers? It's almost like they think they have to choose one over the other. M...
Image: Flickr Jim Cody has 62,000 followers on LinkedIn and 6,500 on beBee , which makes him one of the most connected in the world on business social media platforms. While I can't say for sure, I be...
If you've been following along in my series of, "the Tales of Juan Blanco," you know that I've begun to write about my experiences traveling to Spain and living with a host family as a teenager. I wro...
A few weeks ago, I made the announcement that beBee has begun to use its social media pages on platforms like Twitter, LinkedIn, Google+, and Facebook to promote our writers to help them get more expo...
#beBee Hits 2-Million Impressions on Twitter (Use it Now to Expand your Reach) "> Image Credit: WERSM Make sure to use #beBee in your tweets . It's no secret that I'm a huge fan of Twitter. I've spent...
Exceptional content should be promoted so more people can read it! Am I right? I've definitely read some amazing stories here on beBee Producer! I enjoy the wide variety of topics on beBee from real t...
I'd like to take this opportunity to thank you to those that have taken the time to wish me well regarding my appointment of Social Marketing Director for beBee USA. I must say that beBee is hands dow...
Image: mayormente.com This is the second post in a series about the tales of Juan Blanco and his adventures in Spain. You can read the first one here . The year was 1995. I had just graduated from hig...
Image Credit: Epiphany Institute I just got done reading Jim Murray's post, The Wall . If you haven't read it you should. In the post, he voices the frustration so many of us have experienced with pub...
Image Credit: Digital Trends If you know a thing or two about social media marketing, you know that cross-channel promotion of your content can expand your reach and help gain followers. There are of...
No, not that kind of buzz silly! When I say Buzz, of course, you all know I'm talking about a blog post on beBee Producer. While, I've been getting a lot of great feedback from writers on Producer reg...
Before Juan Blanco, there was only John White The year was 1993, and I was 17. I was on my way to Spain for the first time as an exchange student in a summer program to the north of Spain. There were...
You’ve heard the phrase, “There’s no such thing as a stupid question.” Whether or not you believe that’s true, there are certainly questions that, when asked in the context of a job interview, can hur...
You’ve heard the phrase, “There’s no such thing as a stupid question.” Whether or not you believe that’s true, there are certainly questions that, when asked in the context of a job interview, can hur...
My path to becoming an entrepreneur is hardly a typical one. I was a bit of a late bloomer. Being an entrepreneur didn't come naturally to me. None of my mentors in life were advising me to take that...
A blog can prove a powerful thing, capable of exposing millions of people to new ideas, concepts, and advice. That potential influence means that starting a blog can strengthen (and grow) your career,...
We are all one big happy family. Life is always just peachy keen. Or so it would seem through the lens of social media. Social media has become our personal highlight reels of our lives where we share...
It was 1984, Cristina Di Milia showed up in my mom's 5th-grade class at the private Catholic school she taught at in Atlanta, Georgia. She didn't speak a word of English. Her family had just moved to...
Many companies have a content marketing strategy in place. The success of the program rides on several important aspects. The one constant is that the quality of the content must be high. However, hig...
Read this article in English: The Benefits of Being Bilingual in Business Mis padres me mandaron a España cuando era un adolescente a ser un estudiante de intercambio y me alegro muchisimo que lo hici...
My first week as Brand Ambassador for beBee is in the books. I've learned a lot in a short period as I've attempted to wrap my brain around this role for a social network that is growing at a rate of...
Welcome to my blog on beBee! If you've followed me over here and have been reading my blogs elsewhere, you know I frequently write about best practices that I have developed on social media to help pe...
