“Those who tell the stories rule the world.” — Hopi American Indian proverb Sam is 5 years old. He‘s sitting in a corner of his living room watching an 8-year-old named Ryan pull an alien spaceship ou...
In Part 1 , I shared a marketing rule I learned from one of my mentors, Chris Marlow, for increasing product sales to customers: If you’re selling Business to Customer (B2C), begin your sales copy wit...
Which is more powerful in your sales copy – emotion or logic? Keep reading for the answer – the first part of a simple marketing rule I learned from Chris Marlow, a coach and mentor whose kindness, en...
Shazam! It’s that magic word again … Here's Part 1, in case you missed it: https://www.bebee.com/producer/@judy-olbrych/are-you-using-these-magic-marketing-words My brother bought the giant collectibl...
You’ve seen her everywhere. She leaves her marks on press releases, landing pages, web pages … every place you find a copywriter’s words. She’s started countless arguments among writers. And she magne...
You’re wearing your finest gown/tuxedo/thneed and the lights go down. The stage is set, the musicians have tuned, and the performance starts with a … Sales Proposition! Donizetti’s Elixir of Love begi...
Has this ever happened to you? ● You’re out for lunch and see phones on the tables - couples are checking their notifications as they eat ● You’re walking down the grocery store aisle and hear someone...
Originally published at www.judyolbrych.com . I stuck close to the elbow of my guide. Claude, an eminent copywriter in his past life, had been assigned to lead me to the perfect headline, and I was in...
![Your Copywriting [Story] Formula For Success](/_next/image?url=https%3A%2F%2Fmedia.bebee.com%2Fusers%2Fid%2F13232774%2Farticle%2Fyour-copywriting-story-formula-for-success%2F521b5344.jpg&w=3840&q=75)
What’s the end of your story? Last week at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again: Tragic Love, Certain Death, and Des...
It’s not armoured. It’s a ball with a window … … and a little-known secret of creativity. If you grew up with macramé and mood rings, you might also remember something very much like it: The Magic 8 B...
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," is about adulteration, experience, loss of innocence, an...
Are you limiting your own recovery from Crohn’s Disease? I’ve seen patient after patient lose hope because their doctors tell them there’s no hope outside of standard protocol. Keeping hope alive make...
Dear Twitter, Thank you for generously allowing me to use your informative free platform. I’m grateful for real-time breaking news fresh from primary sources, unlimited access to authors and thought l...
“So What?” (the Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz recordings ever. I still remember buying the album at the Band Box when...
The secret to selling anything is not having a great product , according to best-selling NYT author Harry Browne – although that helps. In fact, it’s not any of the following that people often associa...
