Sikandar Cheema

Digital Marketer / Media Buyer

Richmond, Richmond

Seasoned PPC Marketer offering 4.5 years of related experience, results-driven approach and dedication to achieve remarkable client results.

1 article

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Articles by Sikandar

2023

1 articles

Nov 10, 2023-2 min readen

A good ROAS/ACOS doesn’t always reflect proactive PPC management

This post is about how a good ROAS/ACOS doesn’t always reflect proactive PPC management. Are you aware of difference between Branded Search Terms vs non-Branded Search Terms ? For example “Pepsi” is a...

Sikandar Cheema