Aasha Holland

Strategic healthcare sales and business development professional with 12+ years of experience building trusted relationships, growing revenue, and leading consultative sales initiatives. Experienced partnering with physicians, hospitals, rehabilitation facilities, case managers, home health agencies, hospice providers, and community organizations to identify patient needs and deliver appropriate care solutions. Recognized for developing referral networks, managing complex sales cycles, leveraging CRM data to improve performance, and collaborating with clinical and operational leaders to exceed growth objectives.

Background combines healthcare sales, real estate sales leadership, operations management, and customer success, creating a unique ability to navigate complex buying decisions and build long-term partnerships.

Community Marketing Director (Sales Director) at Calyx Living (2026-01 – Present)

• Lead business development efforts for an assisted living and memory care community by cultivating referral partnerships across the healthcare continuum.
• Establish and maintain relationships with physicians, hospital discharge planners, rehabilitation centers, skilled nursing facilities, case managers, hospice, home health, and community organizations.
• Guide patients and families through complex care decisions using a consultative, solution-oriented sales approach.
• Manage the complete sales process including prospecting, discovery, presentations, assessments, financial discussions, move-in coordination, and follow-up.
• Analyze referral trends, CRM data, conversion metrics, and pipeline performance to improve occupancy and revenue growth.
• Represent the organization at networking events, healthcare meetings, and community outreach initiatives to strengthen brand awareness and referral volume.

Broker-in-Charge & Owner at FAB Realty Group (2016-01 – 2025-12)

• Founded and scaled a successful sales and operations business, driving growth through strategic business development and relationship management.
• Negotiated complex agreements, managed key accounts, led marketing initiatives, and implemented CRM-driven sales processes.
• Hired, coached, and developed teams while overseeing financial performance and operational strategy.

New Homes Sales & Community Manager at Mungo Homes (2025-01 – 2026-01)

• Consulted with prospective buyers, managed high-value sales opportunities, coordinated cross-functional stakeholders, and consistently delivered an exceptional client experience.

Associate Degree in Logistics & Supply Chain Management – Savannah Technical College