Director of Sales
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I've spent my career focusing on great hospitality, staying on top of event budgets, and building strong vendor partnerships. As Director of Sales, I work closely with our operations teams to make sure every local event is streamlined and has open communication. I maximize event profitability by fostering strong client and vendor relationships throughout every phase of a project from initial sales and logistics to marketing and retention.
By collaborating with leadership to manage budgets and negotiate effectively, I consistently protect margins, driving repeat business and high referral rates. Beyond event logistics, I bring a unique, data-driven financial discipline. Whether delivering rigorous weekly forecasting data or conducting comprehensive market analyses to capture revenue, I am accustomed to holding myself and my teams accountable and I understand how to balance workforce and operational budgets responsibly without ever sacrificing the service quality.
Meet and exceed financial targets, achieve KPIs and manage high value client accounts to drive retention and growth
Lead and coach event teams through active onsite observation, feedback and performance development to elevate service standards and promote collaboration
Managed all phases of event production and logistics, from initial lead generation and sales to detailed planning, budgeting, invoicing, marketing, and logistics
Cultivated relationships with prospective clients through strategic office visits, engaging presentations, and effective negotiations to drive new business.
Negotiated service agreements that secured long-term partnerships and generated consistent residual business/revenue
Maximized brand loyalty by delivering exceptional customer service throughout the account life cycle
Bachelor's Degree: Eastern Illinois University 2002-2006
Major: Recreation Administration/Hospitality Minor: Family Consumer Sciences
NCAA Women’s Rugby Eastern Illinois University 2002-2004
