Abdal Khan

Performance-focused DTC Video Editor and AI Creative Producer specializing in short-form paid social advertising, UGC, direct-response creative, and high-volume creative iteration. Experienced in creating conversion-focused video ads for social platforms by combining strong hooks, retention-driven pacing, UGC editing, motion graphics, captions, sound design, B-roll, and AI-generated visuals. Skilled at turning existing footage and creative assets into multiple ad variations for testing.

Proficient in Adobe Premiere Pro, After Effects, DaVinci Resolve, and modern AI creative tools including Veo, Kling, Runway, and Midjourney. Strong understanding of how creative structure, first-three-second hooks, pacing, visual pattern interrupts, and storytelling influence performance.

Freelance DTC / Performance Video Editor at Freelance (2022-01 – Present)

• Create short-form, performance-focused video ads for DTC, e-commerce, wellness, and other consumer-focused brands.
• Edit UGC and creator footage into native-feeling advertisements designed for Meta, Instagram Reels, TikTok, and YouTube.
• Develop multiple creative variations by testing different hooks, openings, pacing, CTAs, B-roll, captions, and visual structures.
• Transform existing footage and brand assets into new advertising concepts when fresh production footage is unavailable.
• Build high-retention edits using pattern interrupts, fast pacing, visual storytelling, captions, sound design, and strategic B-roll.
• Collaborate with clients and creative teams to translate scripts and briefs into performance-oriented video creatives.
• Use AI video and image-generation tools to create custom B-roll, product scenes, visual concepts, transitions, and creative variations.
• Combine AI-generated assets with real UGC and product footage while maintaining a natural, platform-native look.
• Adapt creatives into multiple aspect ratios and formats for different advertising placements.
• Maintain strong attention to detail across captions, spelling, timing, visual consistency, asset selection, and brand guidelines.
• Rapidly iterate on creative concepts based on feedback and performance requirements.

Video Editor at Amora Marketing Agency / Freelance Clients

• Produced short-form social media and advertising content for clients targeting online audiences.
• Edited UGC, talking-head, podcast, product, and promotional footage into engaging short-form content.
• Created social-native edits with strong openings, captions, motion graphics, transitions, sound effects, and music.
• Worked with international and American clients and adapted creative according to different brand identities and marketing objectives.
• Delivered projects independently while managing deadlines, revisions, assets, and multiple creative requirements.

Bachelor of Environmental Sciences in Environmental Sciences – Bahria University (2018-01 – 2022-12)