Joel Okure
Performance Video Editor | AI Creative Producer | Media Buyer
Hire this person
Send a job offer directly to this candidate
About
Video editor since 2022, now building AI-powered video ad systems that drive measurable performance for direct-response clients. Skilled in high-volume creative production, live media buying, and organic growth testing, with a track record of scaling creative output while tying every decision back to campaign profitability.
Experience
Video Editor, GenAI Creator & Media Buyer - Adsora - Remote
(2026-03)
Produced high-volume, direct-response video ad creatives across home services (roofing, windows, siding, bathroom remodeling, flooring), debt relief, and mortgage refinance verticals, supporting Adsora's core revenue-driving campaigns.
- Built and applied a proprietary six-layer AI prompting framework (Subject, Action, Environment, Camera, Mood, Style) to produce consistent, conversion-focused creative at scale using Kling AI, Seedance, Higgsfield AI, and HeyGen
- Expanded scope from creative production into media buying, managing and optimizing live Meta ad campaigns under a gross-profit-based bonus structure
- Wrote hooks, scripts, and UGC-style ad copy targeting seniors and homeowners, engineered to stop the scroll and drive conversions
- Led an organic growth initiative for Adsora's United Renewals brand, producing viral-style Reels to test and expand lead generation beyond paid channels
- Collaborated cross-functionally on creative testing, campaign structure, and rapid iteration to improve performance outcomes
Independent Video Editor - Self-employed - Remote
(2025-01 - 2026-01)
Created short-form video ads and content for clients focused on performance.
- Specialized in strong hooks, clean pacing, captions, and conversion-driven editing
- Delivered high volumes of AI-assisted video creatives using CapCut and modern AI tools
Video Editor & Content Creator - Self-employed (Personal Tailoring Brand) - Remote
(2022-01 - 2025-01)
Self-taught video editing from the ground up, shooting and editing all content on mobile to promote a personal tailoring brand.
- Built foundational skills in pacing, hooks, and short-form storytelling later applied to performance-driven ad work
- Managed content end-to-end (filming, editing, posting) with no formal training or equipment, laying the groundwork for a transition into professional AI-assisted video production
