Joel Okure

Video editor since 2022, now building AI-powered video ad systems that drive measurable performance for direct-response clients. Skilled in high-volume creative production, live media buying, and organic growth testing, with a track record of scaling creative output while tying every decision back to campaign profitability.

Video Editor, GenAI Creator & Media Buyer - Adsora - Remote

(2026-03)

Produced high-volume, direct-response video ad creatives across home services (roofing, windows, siding, bathroom remodeling, flooring), debt relief, and mortgage refinance verticals, supporting Adsora's core revenue-driving campaigns.

• Built and applied a proprietary six-layer AI prompting framework (Subject, Action, Environment, Camera, Mood, Style) to produce consistent, conversion-focused creative at scale using Kling AI, Seedance, Higgsfield AI, and HeyGen
• Expanded scope from creative production into media buying, managing and optimizing live Meta ad campaigns under a gross-profit-based bonus structure
• Wrote hooks, scripts, and UGC-style ad copy targeting seniors and homeowners, engineered to stop the scroll and drive conversions
• Led an organic growth initiative for Adsora's United Renewals brand, producing viral-style Reels to test and expand lead generation beyond paid channels
• Collaborated cross-functionally on creative testing, campaign structure, and rapid iteration to improve performance outcomes

Independent Video Editor - Self-employed - Remote

(2025-01 - 2026-01)

Created short-form video ads and content for clients focused on performance.

• Specialized in strong hooks, clean pacing, captions, and conversion-driven editing
• Delivered high volumes of AI-assisted video creatives using CapCut and modern AI tools

Video Editor & Content Creator - Self-employed (Personal Tailoring Brand) - Remote

(2022-01 - 2025-01)

Self-taught video editing from the ground up, shooting and editing all content on mobile to promote a personal tailoring brand.

• Built foundational skills in pacing, hooks, and short-form storytelling later applied to performance-driven ad work
• Managed content end-to-end (filming, editing, posting) with no formal training or equipment, laying the groundwork for a transition into professional AI-assisted video production