Abigail Goers

Create and execute social content across Instagram, TikTok, and LinkedIn, focusing on engagement, brand voice, and audience connection. Write captions, hooks, and calls-to-action and edit short-form video content using funnel strategy and buyer psychology to communicate brand value. Collaborate on content planning and strategy by researching trends, analyzing creator performance, and contributing insights during audits and reviews.

Digital Marketing Internship - Sustainably Social

(2026-01)

• Create and execute social content across Instagram, TikTok, and LinkedIn, focusing on engagement, brand voice, and audience connection.
• Write captions, hooks, and calls-to-action and edit short-form video content using funnel strategy and buyer psychology to communicate brand value.
• Collaborate on content planning and strategy by researching trends, analyzing creator performance, and contributing insights during audits and reviews.

Social Media and Marketing Internship - Barcelona Hair Academy

(2025-09 - 2025-12)

• Designed and distributed bilingual (English & Spanish) email campaigns to promote courses and services
• Analyzed campaign performance metrics and adapted strategies to improve click rates, conversions, and overall marketing effectiveness
• Managed regular updates to the Barcelona Hair Academy website, improving clarity and visibility of new courses and key announcements.

Beauty Advisor - Sephora - Scottsdale, AZ

(2024-09 - 2025-08)

• Provided exceptional customer service and drove sales through personalized recommendations
• Demonstrated understanding of skincare, makeup, fragrances, and haircare products, including specific brands and product knowledge.
• Kept up-to-date with current beauty trends and updated product knowledge to provide accurate and helpful recommendations.

Hostess - Lou's Bar and Grill - Phoenix, AZ

(2024-01 - 2025-03)

• Optimized seating flow to maximize table turnover and minimize wait times
• Collaborated effectively with other staff members to ensure smooth and efficient service
• Managed an average of 300+ diners per shift
• Balanced two jobs while being a full time student

Club Member - American Marketing Association

(2024-09 - 2025-05)

• Attended guest speaker sessions to gain insights into real-world marketing strategies, trends, and career paths.
• Collaborated with peers to prepare for national-level business competitions, applying marketing concepts to case challenges and professional presentations.

Participant - Global Career Accelerator Program

(2024-01 - 2024-05)

• Worked with a mock brand and launched a fully designed Shopify storefront, developing e-commerce strategy and branding skills.
• Executed social media and email marketing campaigns using platforms such as Meta Ads, applying best practices to drive engagement.
• Conducted A/B testing and tracked KPIs to evaluate performance, optimize campaigns, and refine marketing strategies.

Bachelor of Science - Digital and Integrated Marketing Communications - W. P. Carey School of Business, Arizona State University (2023-08 - 2026-12)

Palm Desert High School (2019 - 2023)

Study Abroad Program - Semester in Barcelona - CIEE (2025-09 - 2025-12)