Adam Smith

Adam Smith

Strategic, creative, digital executive with a proven track record of managing globally distributed product and marketing teams for technology, media and energy companies. 15+ years experience scaling businesses globally.

 

Experience

Algolia | San Francisco, CA | 2020 - 2023

Sr. Director, Digital

• Worked directly with the Executive Management team to scale the business, increasing value 5X in 3 yrs.
• Led digital strategy, marketing, UX, design, web & data analytics for the leading enterprise search company
• Managed a globally distributed team (US, Europe & Canada), along with key agencies and contractors
• Responsible for multi-million dollar sales pipeline goals for both PLG (Product-led growth) & SLG (Sales-led growth) sides of the business while overseeing strategic partnerships, content and digital marketing channels

Sunrun (RUN) | San Francisco, CA | 2016 - 2020

Director, Digital Product & Marketing

• Direct marketing and digital product strategy for teams including performance marketing, software product application development and corporate branding for the nation’s leading solar company
• Built and lead teams dedicated to delivering significant market presence/growth nationwide, including owning performance for digital lead and sales volume, with seamless multi-channel customer experiences
• Direct digital marketing programs including lead generation, search engine optimization (SEO), paid media (SEM), email, display, social, branding, user experience (UX/UI), content, strategic partnerships and analytics
• Built a team that increased traffic 300% and quadrupled lead & sales volume over a three year period, while reducing customer acquisition costs (CAC) by 200%, resulting in company-leading ROI. Tripled monthly active users (MAUs) YOY on customer application “mySunrun” (web & mobile app)
• Manage internal teams and external agencies responsible for corporate branding and marketing, software application development, customer experience, data analytics, digital marketing and platform performance
• Led strategy for key corporate partnerships including Comcast, Costco and Home Depot

InterActive Corp. (IAC) / Investopedia | San Francisco, CA | 2014 – 2016

Director, Product & Marketing

• Member of the Executive Management Team at Investopedia
• Built and led product, marketing, design, content and operations teams, resulting in significant increase in site traffic: 25% YOY growth to 20MM monthly users and 60MM monthly pageviews
• Oversaw product redesign, analytics, optimization and website testing, resulting in core KPI increases including time spent, PVs, registered users 20% YOY to 2MM, newsletter subscribers 25% YOY to 1MM+, and newsletter traffic growth of 100% YOY
• Led strategic business development partnerships, directly responsible for negotiating partnerships with corporate legal counsels at Google, Microsoft, Bloomberg, BlackRock, Capital One, Yahoo and MSN
• Managed strategy, customer research, product prototyping, pixel-level design and GTM/product launches

Conversant (CNVR) / ValueClick Brands & Investopedia | New York, NY | 2011 – 2014

Manager, Marketing & Sales

• First marketing hire for Investopedia, built and led teams responsible for product, sales and marketing, content, user acquisition, branding and corporate communications
• Led internationally-distributed product and marketing teams responsible for a portfolio of internet companies (ValueClick Brands) with 2MM+ in annual spend across display, social and contextual networks resulting in 8MM+ incremental quarterly users and 10MM annual page views
• Managed team responsible for strategic partner relationships with Google Display Network, Facebook, ValueClick Media, AdRoll, Criteo, Taboola, Outbrain, nRelate, Gravity, Quora and others
• Managed sales and operations teams responsible for $12MM in annual direct and programmatic revenue 
• Created sales rate card, approved request for proposals (RFPs), pricing, marketing materials & strategic proposals

Music Choice | New York, NY | 2007 – 2011

Planner, Sales & Marketing

• Developed and managed advertising campaigns for top advertisers including P&G, Coke, Axe, Paramount and others, resulting in $5MM+ in direct revenue across linear cable, video-on-demand, digital and mobile
• Played a key role in launching a new linear multi-platform cable network (SWRV); developed technology, digital marketing strategy for SWRV and Music Choice
• Built inter-departmental systems for campaign management across media platforms: digital, mobile, cable, video-on-demand and streaming

Education

• University of Miami, Bachelor of Science in Communications
• Chinese University of Hong Kong, Study Abroad
• Eagle Scout