Devon Butler

I'm a digital marketing leader with over a decade of experience driving growth in SaaS and ecommerce sectors. Successfully grew a $100M+ ARR company by 20% annually. I have deep expertise in traffic acquisition, channel and website optimization. Skilled in cross-functional team leadership, data-driven decision making, and optimizing marketing performance. Ready to relocate to Copenhagen!

Led and developed a team of five high-performing digital marketers. Managed a media, software, and agency budget of over $5M USD annually. Oversaw traffic acquisition, lead generation, web analytics, sales pipeline channels, including responsibilities across SEM/PPC, SEO, paid social, A/B testing, site personalization, chatbot integration, ABM, and website production.

• Launched A/B testing technology, established experiment methodology and process and initiated testing initiatives, yielding an average lift of 10% in high-intent pages and form field conversions. Implemented content personalization solution that led to a 300% increase in user engagement.
• Created international traffic strategy efforts to expand from the US-CA audience into the EU-UK, growing targeted B2B audience by 155%.
• Steered digital marketing team to exceed 2023 lead and MQL targets by 15%.

B.A. - University of Maine