Adelaide Hawkins

I’m a marketing student at BYU’s Marriott School of Business with a deep passion for brand storytelling, consumer engagement, and creative strategy. I love finding innovative ways to connect brands with their audiences, whether through social media, digital campaigns, or data-driven insights.

My experience spans social media marketing, influencer partnerships, and market research, where I’ve helped brands grow their online presence and strengthen customer relationships. As a licensed nail technician and entrepreneur, I built my own business from the ground up, mastering branding, client retention, and digital marketing strategies to expand my customer base and social media reach.

I thrive in fast-paced, collaborative environments where I can blend creativity with strategy to build strong, engaging brand experiences. I’m always eager to learn, adapt, and contribute to meaningful marketing initiatives that make an impact.

I am a marketing professional and entrepreneur with experience in brand strategy, social media marketing, and consumer engagement. My background includes leading digital campaigns, managing influencer partnerships, and conducting market research to help brands grow their audience and strengthen customer relationships.

As a Social Media Marketing Intern at Savvy’s Salon, I implemented strategies that led to a 1000%+ increase in digital reach and a 65% boost in customer retention. Additionally, as a licensed nail technician and entrepreneur, I built a loyal client base of 50+ customers and expanded my social media following by 300% through strategic marketing and digital engagement.

My experience in brand development, customer experience, and business operations has equipped me with the skills to thrive in fast-paced, creative, and analytical marketing environments. I am passionate about developing innovative marketing strategies, building strong brand identities, and connecting with audiences in meaningful ways.

I am currently pursuing a Bachelor of Science in Marketing at Brigham Young University’s Marriott School of Business, where I am developing expertise in brand strategy, digital marketing, consumer behavior, and market research. My coursework has provided hands-on experience in data analytics, content creation, and campaign execution, equipping me with the skills to develop engaging and results-driven marketing strategies.

Through collaborative projects and real-world applications, I have strengthened my ability to analyze market trends, optimize brand messaging, and create impactful digital marketing initiatives. The Marriott School’s emphasis on strategic thinking, ethical leadership, and data-driven decision-making has prepared me to excel in fast-paced, innovation-driven marketing environments.