Aidan O'Brien

Marketing Analytics • Market Research • Consumer Behavior • Pricing Strategy • Excel (Pivot Tables, Data Analysis) • Sales & Performance Analysis • E-Commerce Strategy • SEO • Business Development • Communication & Customer Service • Team Collaboration

Banquet Server / Busser - The North House - Avon, CT

(2026-03)

• Deliver high-volume event service while maintaining a professional, guest-focused standard

Pizza Maker / Server - Luna's Pizza - Avon, CT

(2025-06 - 2026-03)

• Balanced food preparation and front-of-house service in a fast-paced environment, strengthening time management and customer service skills

Founder & Growth Manager - E-Commerce Venture (Amazon & eBay)

(2021 - 2024)

• Built and scaled an e-commerce business generating $25K+ in revenue within 4 months through data-driven product selection and pricing strategy
• Conducted market research and competitor analysis to identify high-demand, high-margin products
• Optimized product listings using SEO and keyword targeting, improving visibility and conversion rates

Marketing Assistant / Temp - PUMA North America - Boston, MA

(2023-08 - 2023-12)

• Analyzed consumer trends, demographic data, and category performance to inform product positioning and go-to-market strategy for the Marketing team
• Evaluated brand and market performance data, including sales trends and competitive benchmarking, to support marketing strategy recommendations
• Partnered cross-functionally with Brand Marketing, Merchandising, and Business Unit teams to align campaign execution with broader business objectives
• Contributed to marketing reports and campaign performance-tracking materials used to measure initiative effectiveness

Bachelor of Science - Business - Central Connecticut State University (CCSU) (2026-12)