Aiko Igasaki

Was the Primary Social Editor at 2nd Try LLC for 5 years. Adapted and re formatted content to advance brand presence and inform rollout strategies. Collaborated to boost engagement on all social media accounts, comments and activity (Instagram, Tik Tok, Youtube Shorts, Youtube).

Developed short form videos and memes in all formats, as well as 2D graphics and animation for shortform and longform work, such as "We Need To Talk About Anti-Asian Hate" which raised over $147,000 to combat 2020 attacks on the AAPI community.

Social Media Editor & Graphic Designer at The Try Guys (2nd Try LLC) (2021-02 – 2026-07)

• Adapted and reformed content to advance brand presence and inform rollout strategies
• Collaborated on social strategy to boost engagement on all social media accounts, comments and activity (Instagram, Tik Tok, Youtube Shorts, Youtube)
• Developed short form videos and memes in all formats, as well as 2D graphics and animation for shortform and longform work, such as "We Need To Talk About Anti-Asian Hate" which raised over $147,000 to combat 2020 attacks on the AAPI community.
• Collaborated with external brand partners to produce engaging branded content and live specials.
• Concept, pitched and edited over 500 videos for all vertical platforms, based on heavy observation of analytics.
• Managed publishing of daily content across all social platforms, including during live social media events with talent.
• Handled community management and monitored social conversation and engagement during times of abrupt company changes. (Saw channel growth of 1M + subscribers within a month)
• Ideated content that saw an increase in overall growth and drove engagement and support.
• Created unique art and animation used in videos for storytelling that did not exist prior to my hiring.
• Edited Snapchat videos that garnered 30 million views in under 24 hours and went on to receive 90 million views.

Video Producer at BuzzFeed (2019-03 – 2021-01)

• Produced and directed engaging and effective content across social platforms based on data analytics.
• Edited and ideated content while consistently meeting deadlines and maintaining a quick and ever changing schedule.
• Led independent and group based projects that garnered viral results.
• Directed and organized shoot details with consideration to internal and external partners.
• Handled casting and research for all concerned projects.
• Monitored benchmarks and maintained knowledge of current social media trends to make informed decisions on content strategies.
• Produced and edited several viral videos for BuzzFeedVideo that increased retention, CTR and views (Single Woman Picks A Date Based On Their Phone, Fashion Stylist Guesses Real vs Fake Designer Shoes).

Bachelor of Fine Arts from Virginia Commonwealth University, Minor in Creative Writing