Akxit

Results-driven Performance Marketer, Media Buyer, and AI Content Strategist with years of experience managing and scaling paid advertising campaigns across B2C and DTC brands. Proven expertise in Meta Ads, Native Advertising, Creative Strategy, Funnel Optimization, Audience Research, Conversion Rate Optimization (CRO), and Performance Analytics. Experienced in generating profitable campaign growth through data-driven decision-making, creative testing frameworks, AI-powered content creation, and budget optimization.

Strong track record of improving ROAS, scaling winning campaigns, and developing high-converting ad creatives across multiple verticals.

AI CONTENT STRATEGIST at SOCIETY BRANDS (2025-08 – Present)

• Develop AI-powered creative strategies for DTC and eCommerce brands to improve customer acquisition and conversion rates.
• Conduct in-depth audience, market, and competitor research to identify profitable messaging angles and content opportunities.
• Create high-performing ad concepts, hooks, scripts, and creative briefs for paid social campaigns.
• Collaborate with marketing and creative teams to optimize campaign messaging and improve performance metrics.
• Utilize AI tools and automation workflows to increase creative production efficiency and testing velocity.
• Transform consumer insights into scalable advertising concepts aligned with brand positioning and growth objectives.

MEDIA BUYER & CAMPAIGN MANAGER at Z3 MEDIA (2023-11 – 2025-02)

• Managed and scaled multiple B2C advertising campaigns across Native, Display, and Video traffic sources.
• Generated consistent weekly profits exceeding $10,000 through campaign optimization and performance-focused media buying.
• Monitored campaign KPIs, including CTR, CPC, CPA, ROAS, and conversion rates, to maximize profitability.
• Conducted extensive competitor research, audience analysis, and funnel optimization to improve campaign performance.
• Created and tested high-converting ad creatives, headlines, and landing page angles to identify winning combinations.
• Managed campaign budgets and scaling strategies while maintaining profitability targets.
• Optimized advertising funnels through continuous A/B testing and performance analysis.
• Collaborated with cross-functional teams to improve creative performance and customer acquisition results.

AI ANALYST at TELUS INTERNATIONAL (2022-12 – 2023-10)

• Improved search engine relevance and accuracy through large-scale query evaluation and quality assessment projects.
• Maintained 98%+ quality scores while consistently meeting productivity and operational KPIs.
• Delivered actionable insights that enhanced search algorithm performance and user experience.
• Analyzed large data sets to identify trends, quality issues, and optimization opportunities.
• Worked within strict quality assurance frameworks while maintaining exceptional attention to detail.

CUSTOMER SUPPORT EXECUTIVE at TELEPERFORMANCE (2021-03 – 2022-11)

• Improved search engine relevance and accuracy through large-scale query evaluation and quality assessment projects.
• Maintained 98%+ quality scores while consistently meeting productivity and operational KPIs.
• Delivered actionable insights that enhanced search algorithm performance and user experience.
• Analyzed large data sets to identify trends, quality issues, and optimization opportunities.
• Worked within strict quality assurance frameworks while maintaining exceptional attention to detail.

BACHELOR OF BUSINESS ADMINISTRATION – HIMACHAL PRADESH UNIVERSITY (2019 – 2022)

COMMERCE – LA MONTESSORI SCHOOL (2015 – 2016)