Alejandro Nieto

Data-driven marketing growth strategist with 10+ years of experience in US and international markets. Recognized for optimizing direct-to-consumer acquisition and retention across multiple industries. Hands-on operator with expertise on paid media, influencer marketing, CRM, email, and SMS channels, audience segmentation and A/B testing.

Fully fluent in English and Spanish, with deep insight into US audiences and proven success turning analytics into creative, high-impact growth marketing campaigns.

Strategist US and LATAM Brands at Independent Contractor (2025-02 – Present)

Helped modernize multimillion-dollar brands into data-driven growth systems built for speed and ROI control.

• Implemented WhatsApp Business for LATAM markets resulting in the highest reach channel for B2B and D2C audiences.
• Drove 20% revenue lift via full-funnel optimization across SMS, paid social, and email lifecycle flows.
• Designed omnichannel strategies increasing engagement and conversion rates.
• Executed influencer and paid media campaigns to expand reach, boost conversion rates, and improve acquisition efficiency.

Global Marketing Intelligence Manager at Cambly (2024-04 – 2024-12)

Enhanced NUX marketing growth funnels and operational efficiencies.

• Built consumer journeys to globally launch A/B-tested campaigns across a $2M+ paid media budget.
• Optimized global landing pages and streamlined campaign´s workflows across cross-functional teams.
• Promoted to lead LATAM growth teams, achieving an 11% YoY increase in owned-media/CRM conversions, effectively offsetting the business impact of a 17% reduction in paid channel spend.

Latam Influencer Marketing Manager at Cambly (2023-04 – 2024-04)

Grew Cambly’s LATAM subscriber base, reaching record levels in growth and cost efficiency.

• Achieved record-breaking conversions in 2023 via the LATAM influencer channel, driving 11% growth.
• Also set a record-low CAC with a 43% cost reduction YoY, driven by strategic analysis and negotiation.
• Increased ARPU by targeting higher LTV/CAC LATAM markets, optimizing contracts and talent pools.

Growth Marketing Director – US Hispanic at Finhabits (2022-01 – 2023-03)

Led the strategy and execution of Finhabit’s $1.5M growth budget, reporting directly to the CEO.

• Fully restructured paid media acquisition campaigns to control and revert CAC risky trajectory by 30%.
• Launched integrated programmatic media across StackAdapt, Google Ads, SEM, and Facebook Ads.
• Revamped SEO and ASO rankings by ~10% through a strategic content and technical execution plan.

Latam Marketing Manager at ARB Corporation (ARB) (2018-01 – 2021-12)

Increased revenue by a staggering 200% in 4 years by executing a bold LATAM growth marketing strategy.

• Designed and executed LATAM brand and growth strategy leveraging OOH, Web, SEM, SEO, Influencer Marketing, Facebook Ads, Programmatic Media Buying, and Email Marketing, driving efficiency and ROI.
• Increased client product breadth adoption by 30% through a robust marketing lifecycle strategy.
• Maintained campaign KPIs, delivered C-level reports, and executed data-driven optimization strategies.

LATAM & Hispanic Marketing Lead at Web.com (2015 – 2017)

Lead the expansion of Web.com into LATAM and the U.S. Spanish-speaking Hispanic market segment.

• Proposed the acquisition of Donweb. Web.com acquired the company for $8 million in 2016.
• Executed thorough market research pertaining to the Hispanic market opportunity in the U.S.
• Doubled one product vertical's sales in two months by implementing an upsell strategy in tele-sales.
• Advised product teams on two product launches, collaborating with cross-functional teams across the U.S., LATAM, and Canada.
• Built the LATAM market opportunity case for Web.com's CEO, gaining approval for launch in 2016.
• Conducted international competitive analysis for the LATAM market.
• Performed in-depth SWOT analyses, identifying risks and opportunities for each market.
• Built relationships with key local partners in Colombia, networking with 15+ corporations including Google, Mercado Libre, BBVA, UNE, and Claro.

Bachelor in International Business – University of North Florida (2013-04 – 2016-12)