Alena Hyde

Self-motivated and efficient Merchandising Assistant offering 4 years of luxury fashion experience. Good administrative, planning and problem-solving abilities with strong initiative and superior work ethic.

WOMEN’s Handbags MERCHANDISING ASSISTANT | BERGDORF GOODMAN | JUNE 2021- MARCH 2023

• Full ownership of setting up and entering wholesale orders, price increases, markdowns, RTV's, and inventory transfers for over 75 women's handbags and soft accessories accounts
• Working cross functionally with warehouse and store teams to ensure healthy inventory levels and RTV execution
• Running 5+ weekly selling reports in ERA and Live office to present and summarize sales data
• Reviewing order confirmations and flagging discrepancies
• Executing analysis of sales to suggest continuative product when assisting in order writing
• Setting inventory pads based on individual business needs
• Participating in ad hoc meetings with vendors to suggest specialized business opportunities

WHOLESALE ASSISTANNT | FURLA | JANUARY 2021 – JUNE 2021

• Assisted and presented in full-price and off-price market for over 40 accounts
• Gathered and analyzed data for inventory maintenance and reporting using Stealth
• Assisted in visual merchandising for market presentations
• Logged orders into Order Entry and Excel
• Built lookbooks and buy sheets for clients
• Performed competitive analysis and implemented sales improvement strategies

SALES AND MARKETING INTERN | THE VICE WINE| DECEMBER 2020 – MAY 2021

• Created and executed monthly social media calendars on Pinterest, Facebook, Instagram, and TikTok
• Conceptualized a product and ad campaign featured in Vogue (Love Is Blind Tasting Kit)
• Scheduled wine tastings, photography shoots, and meetings for higher-ups
• Entered and tracked daily orders
• Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries

MERCHANDISE COORDINATOR | HOPE THRIFT | JUNE 2020 – NOVEMBER 2020

• Managed inventory control processes, merchandise assortment, product pricing, cash register operations, and maintained floor stock levels
• Designer authentication
• Hired new employees and provided effective training

MEN’s Shoes and Homewear Merchandising intern | Saks Fifth Avenue| June 2019 – August 2019

• Assisted buying team by building order templates, sales reporting, sample management, order confirmations, sizing total buys, working in the sample room, market appointments, and other daily tasks
• Assisted in the organization and execution of Saks' Summit program - a series of product knowledge clinics for top sales associates
• Collaborated with cross-functional teams daily to ensure seamless integration of new mens' shoe floor in Saks' flagship

Bachelor of Science in Business at Clemson University - 2016-2020