Nicole Basilone

Dynamic Visual Merchandise Manager with 14+ years of experience driving retail performance and brand excellence through creative visual strategies. Proven expertise in executing global visual standards, leading cross-functional departments, and developing eye-catching in-store experiences to elevate brand identity. Skilled collaborator with store design team, merchandising, marketing, and events to execute product launches, window displays, and store concepts with the global brand vision.

Senior visual merchandiser and operations manager with over 14 years of leadership experience in luxury, wholesale, and retail environments. She has held leadership roles at Lanvin, Prada, and Century 21 Department Store,s where she drove store planning, window strategy, pop-up activations, event execution, and multi-location visual standardization across North America.

Most recently serving as U.S. Visual Merchandising Manager at Lanvin, she oversaw 10 stores and pop-ups nationwide, partnering with Paris HQ to localize global guidelines, manage vendor relationships, control budgets, and elevate brand storytelling at retail. Her expertise spans luxury brand positioning, cross-functional leadership, operational execution, training development, and revenue-driving visual strategy.

Nicole blends creative direction with operational rigor—bringing structure, scalability, and measurable performance impact to physical retail environments.

Nicole Basilone’s academic foundation in Fine Arts, Art History, and Curatorial Studies deeply informs both her studio practice and her leadership within luxury retail environments. Her formal training in painting sharpened her technical fluency in composition, color theory, materiality, and visual storytelling, while her studies in Art History cultivated a strong understanding of historical movements, cultural context, and the evolution of aesthetic language across time.

Her curatorial studies further developed her ability to conceptualize exhibitions, construct narrative frameworks, and think spatially about how audiences engage with work—skills that translate directly into her expertise in visual merchandising, store planning, and brand storytelling. By understanding how artwork functions within historical and cultural dialogue, she brings depth and intentionality to both gallery environments and commercial spaces.

This interdisciplinary background supports her long-term professional goals: building a sustainable, full-time art practice while also leading visual strategy at the highest levels of luxury retail. Her education bridges fine art and commerce, allowing her to operate fluently between studio creation, exhibition development, and strategic brand environments—ultimately positioning her to scale her creative business, expand her collector network, and shape immersive, experience-driven retail spaces aligned with global standards.