Alex Del Rivero

Communications and marketing professional with experience in public relations, brand promotion, social media marketing, customer engagement, and sales support. Skilled in relationship building, content creation, event marketing, and client relations. Strong background in beauty, healthcare, and consumer-facing industries with a proven ability to increase brand visibility and deliver exceptional customer experiences.

Public Relations Coordinator at Dr. Lili & Associates (2024-07 – Present)

• Prepare and analyze marketing reports to support practice growth
• Maintain and promote a positive public image for the orthodontic practice
• Assist in developing and implementing long-term brand strategies
• Build and maintain relationships with referring dental offices
• Research marketing trends and recommend promotional initiatives
• Support community outreach and patient engagement efforts

Brand Ambassador at Zotos Professional (2023-06 – 2025-02)

• Increased brand visibility through educational events and social media promotion
• Drove product sales through distributor visits and customer engagement
• Traveled to beauty supply distributors to promote and inspect product planograms
• Conducted product knowledge classes and demonstrations
• Represented the brand at industry events and networking opportunities

Sales Associate at CosmoProf (2021-12 – 2023-06)

• Assisted customers with hair care and hair color product recommendations
• Delivered excellent customer service in a fast-paced retail environment
• Operated POS system and processed transactions accurately
• Consistently met store credit card and sales goals
• Maintained product knowledge across professional beauty brands

Social Media Intern at GS Bookings (2020-08 – 2021-01)

• Created English and Spanish blog content highlighting emerging musical artists
• Developed engaging social media graphics and Instagram infographics
• Conducted outreach to venues through cold-calling and spreadsheet tracking
• Produced informative content related to the music industry

Hairdresser at Kut ‘Er Dye (2018-06 – 2020-03)

• Provided professional haircutting, coloring, and styling services
• Promoted and sold salon products to clients
• Created social media content to support business visibility
• Maintained cleanliness and organization of salon workstations

Front Desk Associate at Encounter to Excellence, CSUDH (2015-10 – 2017-01)

• Greeted visitors and scheduled student advising appointments
• Assisted advisors with administrative and office support tasks
• Answered phones and distributed email communications
• Managed inventory ordering and office upkeep

Bachelor of Arts in Communications: Advertising & Public Relations – California State University, Dominguez Hills (2020-12)

Cosmetology License – Aveda Institute Los Angeles (2017-08)