Alex Smith

I’m a UX/UI product designer with a passion for creating beautiful, intuitive interfaces. I have a strong sense of visual design, color and brand identity that allow me to align various elements to curate cohesive user experiences. I have 8 years of fashion and graphic design experience, and am now applying my vast skillset in product and UX design.

I am passionate about delivering beautiful mockups for clients that not only elevate their design but solve user problems in intuitive, implementable ways. I am proficient in Figma, Zeplin, Principle/Protopie, and Adobe Creative Suite.

UX/UI DESIGNER, FREELANCE

Hippo

10/2022 - 12/2022

Saw product from initial research, mid-fidelity sketches, hi-fidelity prototype, usability testing, to delivering a multi-step implementation plan

Redesigned logo and brand identity

Created and maintained project style guide

Coordinated and facilitated training of design programs for colleagues

UX DESIGN FELLOW

General Assembly

09/2022 - 12/2022

12-week, 480+ hour User Experience Design program focused on user-centered design methods, design thinking skills, team collaboration, and client relations.

Developed a portfolio of individually and collaboratively focused in-class projects - learning fundamental skills in user-centered design, information architecture, heuristic evaluation, and intuitive navigation design.

Learned and utilized the latest software including Figma, Zeplin, and Principle, research techniques and effective processes to create meaningful digital products for clients

ASSOCIATE DESIGNER

Madewell

01/2018 - 06/2022

Managed product on dresses team through entire product timeline: from initial research, sketching, development, to production fittings, growing the business by over 200% during my tenure

Conducted trend research and created seasonal tear and fabric boards, interpreting through brand-appropriate lens

Collaborated with internal PLM team, gathering systems and process feedback from crossfuctional partners to gain consensus on workflow improvements, and helped teams implement new workflows

ASSISTANT DESIGNER

Steven Alan

07/2016 - 12/2017

Designed collections alongside head designer through sketching, draping, specing, and tech packing wovens sweaters, and cut & sew

Researched trends, details, and trims relevant to brand’s aesthetic

Created & maintained tech packs and BOMs from initial development through production

Facilitated and conducted fittings while coordinating with local and overseas factories to ensure production timelines were being met

General Assembly

09/2022 - 12/2022

12-week, 480+ hour User Experience Design program focused on user-centered design methods, design thinking skills, team collaboration, and client relations.

Developed a portfolio of individually and collaboratively focused in-class projects - learning fundamental skills in user-centered design, information architecture, heuristic evaluation, and intuitive navigation design.

Learned and utilized the latest software including Figma, Zeplin, and Principle, research techniques and effective processes to create meaningful digital products for clients

Iowa State University

Bachelor of Science - Apparel Design