Alexandra Aubry

Brand & Digital Designer with 5 years of experience creating strategic visual identities, digital experiences, and customer-focused design solutions. Skilled in brand strategy, web design, visual storytelling, and content development, with a strong ability to translate business goals into thoughtful, cohesive creative work. Experienced in leading projects end-to-end, collaborating with stakeholders, and developing brand experiences that strengthen connection, clarity, and engagement.

Freelance Brand Strategist & Web Designer at Self-Employed (2022-02 – Present)

Developing strategic brand identities, digital experiences, and web solutions for founders, businesses, and organizations across various industries.

• Lead end-to-end design projects from discovery and strategy through design execution, development, and launch

Customer Experience Coordinator at East Bay Dance Center (2022-10 – 2026-05)

Leading customer experience initiatives and operational improvements for a premier dance studio, serving as the primary point of contact for member services and satisfaction.

• Directed Summer 2025 membership growth campaign: 69 trial bookings, 30 enrollments, $4,675 revenue
• Achieved second-highest enrollment month of 2025, adding 19 new members during slow season
• Redesigned dancewear fitting process, enhancing member experience and brand touchpoints
• Implemented data collection systems for enrollment and retention analytics, enabling strategic improvements
• Created promotional materials including trial vouchers, event flyers, and e-marketing content

Co-Founder & Program Lead at Diverse Design Collective (2022-03 – Present)

Founded and led a professional development community focused on design industry preparation.

• Defined and positioned brand identity and messaging to attract early-career designers
• Grew community to 70+ Slack members and 300+ LinkedIn followers through organic content and outreach
• Co-led 2 virtual professional development events with 100+ and 200+ attendees, expanding brand reach
• Facilitated simulated design sprints to prepare members for client-facing work
• Built a cross-functional network connecting PMs, UX/UI Designers, and Web Developers

Digital Marketing & Event Intern (Founding Team Member) at Sugar Sugar Wax (2020-03)

Supported marketing initiatives and digital presence development for beauty industry startup.

• Contributed as a founding team member, launching Natural Beauty Summit nonprofit
• Led brand development and designed all digital and social promotional materials
• Executed virtual beauty summit, generating 4,000 unique contacts
• Managed booking process for 24 speakers, from introduction to onboarding and event completion
• Increased social media following from 0 to 700 in three months through strategic content planning

Bachelor of Science in Advertising – San Jose State University

Certificate in UX/UI Design – Career Foundry