Alice L. Schmitt

• Goes out and just gets it done. Doesn’t need a lot of hand holding or guidance to create create create
• Develop snackable visual content, GIF’s, memes, animated artwork, short-form videos and dynamic media assets
• Analyze KPI’s to ensure the success of each channel content strategy across multiple campaigns
• Lead innovation and build AG content capabilities. Recommend and develop new kinds of content for AG experimentation. Measure performance of and engagement with different types of content to guide future work
• Collaborate with the social/community manager to create and publish content every day

• xpert networking and interpersonal skills including strong consultative and persuasive skills to work with internal constituents
• Demonstrated project management skills; experience using online project management tools for assignments and team communication
• Exhibit strong journalism skills in editing, writing and choosing content for our sites

UNIVERSITY OF WISCONSIN - FOND DU LAC

2007 - 2012

Bachelor's Degree in Communications