Alicia Alexander
Webflow Designer and Developer
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About
Creative Webflow Designer and Developer with an 18-year background in web design and development. Coding HTML for 24 years. Specialized in translating Figma designs into high-performance Webflow builds enhanced with CMS builds, custom interactions, WebGL experiences, and AI-powered workflows.
Experience
Creative Webflow Developer (2025-01 – Present)
- Design and build interactive Webflow websites from Figma to launch, incorporating modern animations, WebGL elements (Unicorn Studio), and AI-generated visuals.
Personal Commitment (2023-10 – 2025-05)
Family caregiving following a medical emergency. Completed a federal government UX research contract during this period.
Website Designer, Developer, and UX Researcher at Johns Hopkins University (2019-01 – 2021-12)
- Designed and developed responsive websites combining UX strategy, UI design, and front-end development.
- Translated Figma designs into production code using React, Bootstrap, and Django.
- Introduced UX research and testing workflows into the development process.
- Collaborated with the back-end engineer using Git, GitHub, and Visual Studio Code.
UX and UI Product Designer and UX Researcher at Xaxis (via Aquent) (2022-01 – 2023-02)
- Delivered UX strategy and product design for AI-driven software tools.
- Research insights influenced leadership decisions that saved $7M in project costs.
- Created user flows, journeys, wireframes, and high-fidelity UI prototypes in Figma.
- Conducted usability testing and user interviews to improve product experiences.
UX & UI Designer / UX Researcher at NewRocket, Inc. (2021-01 – 2021-12)
- Designed custom Service Now dashboards through prototypes in Figma using design system components.
- Helped evolve design system variables and UI standards.
- Created low- and high-fidelity prototypes for enterprise software products.
Website Designer & Front-end Developer at Avēsis Incorporated (2016-05 – 2017-12)
- Built UI designs into code using Bootstrap and jQuery for enterprise applications.
- Designed and developed dashboards in C# ASP.NET using Bootstrap and jQuery; also created a mobile interface for a project.
Webmaster at State of Maryland, Department of Planning (2014-08 – 2016-02)
- Maintained and updated government websites using HTML, CSS, and jQuery.
Education
Bachelor of Science Degree – Virginia Commonwealth University