Alicia Broadus

Accomplished Marketing Specialist with over a decade of success scaling online visibility, content strategy and brand growth for 500+ clients across 20+ industries.

Experience executing targeted multi-channel strategies; including managing digital marketing operations, acquisition and presence, for a premier legal team in Central Virginia; and direct marketing services for legal professionals throughout the U.S. Holds an M.B.A. in Project Management and Marketing. Skilled in SEO, website management, social amplification, online presence and content development; user experience, community management, brand optimization and graphic design.

Adept at managing end-to-end campaigns from ideation to completion, creating compelling blog content, newsletter campaigns; and automated email sequences that nurture trust and elevate client experience. Highly proficient in optimizing digital processes, marketing copy, and partnering directly with executive leadership to drive strategic acquisition, client retention, and long-term firm growth. Detail-oriented.

Freelance Marketing Consultant - Client Management - Self-Employed - Remote

(2016-08)

• Deliver strategic marketing, brand scaling, and client management for 500+ global and domestic clients, small businesses, and influencers across 20+ industries.
• Scaled online visibility and digital presence, driving 15,000+ regular active users and averaging 240,000+ monthly impressions across cross-channel digital platforms.
• Plan, write, schedule, and edit SEO-optimized web content, editorial calendars, and marketing copy designed to amplify engagement and audience reach.
• Execute high-level growth strategy, hands-on copywriting, and video editing to foster audience connection across web, mobile, and new media interfaces.
• Facilitate organic growth and marketing communication strategies for diverse brands, incorporating competitive audits, targeting insights, product management, and strategic recommendations.

Marketing Assistant to Marketing Lead - Increase Expert - Lynchburg, VA

(2017-08 - 2018-09)

• Directed end-to-end digital marketing operations and multi-client strategies for various local businesses, festivals, industries and professional sectors.
• Legal Marketing Direct Lead: Executed comprehensive digital marketing for a distinguished legal practice in Central Virginia; managed firm website, revamped online marketing brand and systems; directed cross-channel social platforms, SEO growth; client growth; pr opportunities.
• Partnered directly with executive leadership to strengthen communal relationships, refine user experience, and streamline online marketing workflows.
• Managed search engine optimization ranking plans, mobile optimization, email marketing blasts, press releases, media packets, sponsorships; customer reviews and ad campaigns.
• Conducted high-level marketing audits, competitive research, UX evaluations, and A/B testing to refine brand positioning and maximize ROI.

Client Support & Marketing Specialist - SIS International Research - San Francisco / New York

(2016-05 - 2016-07)

• Analyzed customer satisfaction levels for 2,000+ customers based on direct feedback, producing data-driven operational reports for executive stakeholders.
• Identified and implemented multi-channel customer support options across web, mobile, community, and live channels to streamline client self-service access.
• Served as the designated point of contact for escalated customer service issues, managing key relationships between clients and brand partners.

Media Encoder-Support - Eventbrite - San Francisco Bay Area

(2016-01 - 2016-04)

• Encoded technical media materials and managed quality control supporting 50,000+ customers across major enterprise events.
• Categorized media materials to streamline operational processes based on audience demographics and key business metrics.

Production Support Specialist - CreativeLive - San Francisco Bay Area

(2014-11 - 2015-06)

• Supported 30 full-cycle production workshops with 100% positive client feedback, partnering directly with executive-level clients, celebrity talent, and major brand partners (Etsy).
• Managed high-touch client and studio relations, overseeing event logistics, reception, vendor coordination, travel accommodations, and service level agreements (SLAs).

Digital Marketing & Influencer Strategist - Koru, Inc. (LinkedIn Partnership) - San Francisco, CA

(2014-09 - 2014-11)

• Partnered with LinkedIn on B2B2C marketing, data analytics, and influencer strategies to launch high-engagement product campaigns for SaaS platforms.
• Utilized rapid prototyping, customer ethnography, and design thinking to optimize platform design, user engagement, and product roadmaps.

Content Development Curator & Editor - Locket App - San Francisco, CA

(2014-06 - 2014-09)

• Curated and edited daily viral content, headline copy, and native advertising for a mobile smartphone platform reaching 300,000+ daily active users.
• Designed 90+ marketing collateral units using Adobe Photoshop in collaboration with graphic design teams.
• Published native ad content for premier publications including TechCrunch, CNN, HLN, and NextShark, executing A/B content optimization testing to boost user adoption.

Digital Media Strategist and Encoder - Laureate Education Group, Inc. - Baltimore, MD

(2012-03 - 2012-09)

• Identified key messages and communicated them to potential alliance groups and core demographics while developing media and communications materials.
• Served as communications liaison to departmental heads and related companies, preparing daily media clips and managing media lists.
• Encoded and transcoded raw footage for web and video presentation (html/video formats), wrote instructional content for final web delivery, and maintained database records.

Content Management and Media Editor - Laureate Education Group, Inc. - Baltimore, MD

(2011-10 - 2012-03)

• Coordinated and collaborated with multimedia professionals to manage, transfer, capture, ingest, and digitize media assets for Walden University.
• Created weekly progress reports, logs, and spreadsheets for final digital content delivery, maintaining asset workflows on multiple servers under strict deadlines.

Master of Business Administration (M.B.A.) - Project Management (emphasis Marketing) - Liberty University (2013 - 2015)

Bachelor of Arts (B.A.) - Motion Picture, Television and Recording Arts - Florida State University (2007 - 2009)