Melenie Reyes

Results-driven marketing and merchandising professional with experience supporting product launches, integrated campaigns, content production, and brand storytelling within the retail and apparel industry. Skilled at partnering with merchandising, design, ecommerce, and vendor teams to execute integrated campaigns, optimize product performance, and deliver customer-centric brand experiences. Combines analytical decision-making with strong creative and project management skills to drive business results in fast-paced environments.

Integrated Marketing Specialist - Wrangler - Kontoor Brands - Greensboro, NC

(2025-06)

• Co-lead integrated marketing campaigns and product launches in partnership with ecommerce, merchandising, design, sales, and agency teams.
• Manage content production, creative assets, and post-production workflows while ensuring brand consistency across digital channels.
• Execute digital marketing activations and seasonal storytelling initiatives to drive brand engagement and support business objectives.
• Coordinate project timelines, vendor invoicing, budgets, and asset distribution to ensure efficient campaign execution and on-time delivery.

Buying Merchandise Assistant - Boys 4-20 - Belk, Inc. - Charlotte, NC

(2023-11 - 2025-06)

• Designed and executed visually appealing store displays to drive engagement, reinforce brand identity, and optimize the consumer shopping experience.
• Monitored and analyzed foot traffic and sales data to make strategic adjustments to product placement and promotional displays.
• Partnered with store management to ensure brand consistency across all visual merchandising initiatives while staying current with industry trends.
• Created social-media-ready visual content to support brand storytelling, customer engagement, and product promotion.
• Conducted competitive data analysis, identifying market trends and social media insights to inform content strategies and brand positioning.
• Prepped presentations for brand meetings, ensuring alignment with current consumer and market trends.
• Managed product orders and collaborated with distribution teams to streamline garment tracking, delivery logistics, and promotional initiatives.
• Managed sample coordination for internal reviews, photoshoots, and meetings, ensuring timely organization and product presentation.

Visual Merchandiser - Belk, Inc. - Greensboro, NC

(2023-06 - 2023-11)

• Designed and executed visually appealing store displays to drive engagement, reinforce brand identity, and optimize the consumer shopping experience.
• Monitored and analyzed foot traffic and sales data to make strategic adjustments to product placement and promotional displays.
• Partnered with store management to ensure brand consistency across all visual merchandising initiatives while staying current with industry trends.
• Created social-media-ready visual content to support brand storytelling, customer engagement, and product promotion.

Merchandising Intern - Lee Mens - Kontoor Brands - Greensboro, NC

(2022-03 - 2023-05)

• Managed over 150+ product SKUs per season, vendor communications, and inventory logistics to ensure seamless product flow.
• Analyzed purchase behavior and seasonal trends to guide markdown strategies and maximize performance.
• Developed reports assessing product performance to support future merchandising strategies.
• Collaborated with cross-functional teams to align execution with broader business objectives.

Masters of International Business - International Business - University of North Carolina at Greensboro (2024 - 2026)

B.S. - Consumer, Apparel, and Retail Studies - University of North Carolina at Greensboro (2020 - 2023)