Alicia Gordon
Director of Marketing
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About
Creative, data-driven, and results-focused, I’m a marketing leader with over 5 years of experience driving brand growth, creative direction, and student engagement in the higher education space. With a foundation in graphic design (B.A., Studio Arts: Graphic Design – FAU), I blend visual storytelling with strategic marketing to build powerful campaigns that connect.
As Director of Marketing for both Cortiva Institute and Hollywood Institute, I lead national marketing initiatives across multiple locations nationwide—developing impactful event branding, managing outsourced vendors, and designing elevated digital and physical assets that define the student experience.
I'm passionate about creating spaces and campaigns that look good and perform even better. Skilled in Adobe Creative Suite, social media marketing, CRM optimization, and campus branding, I thrive at the intersection of creativity and strategy.
Experience
Director of Marketing
Hollywood Institute and Cortiva Institute | Corporate - Deerfield Beach, FLFebruary 2020 to Present
- Leading national marketing efforts for 10 campus locations, overseeing creative execution, messaging consistency, and campaign performance.
- Direct brand identity, social media strategy, and design production across print, digital, and environmental branding.
- Drive creative direction for events, internal campaigns, and student engagement initiatives that foster enrollment and retention.
- Manage outsourced marketing partners, ensuring alignment with institutional goals and KPIs.
- Oversee campus design elements, including signage, interior branding, and seasonal promotions.
Hollywood Institute and Cortiva Institute | Corporate - Pompano Beach, FL
June 2019 to February 2020
- Managed day-to-day operations of 11 student-run spas and salons, collaborating with major beauty brands to enhance client experiences.
- Conducted customer service and sales trainings for front desk and student staff to improve retention and revenue.
Hollywood Institute of Beauty Careers - Margate, FL
December 2018 to June 2019
- Streamlined front desk management, implemented inventory control systems, and optimized student collections processes.
Hollywood Institute of Beauty Careers - Margate, FL
August 2018 to December 2018
- Provided high-touch front desk service while contributing to operations support, inventory flow, and hospitality.
Majesty Day Spa - Fort Lauderdale, FL
January 2018 to August 2018
- Specialized in high-quality manicure and pedicure services, demonstrating strong client retention and social media promotion input.
Eden Day Spa - Boca Raton, FL
January 2017 to January 2018
- Specialized in high-quality manicure and pedicure services, demonstrating strong client retention and social media promotion input.
Education
Digital Marketing Institute | 2020
Certification in SEO and Search Marketing
Florida Atlantic University | 2018
B.A Studio Art: Graphic Design
