Allison Blooom

Group Creative Director shaping how brand and customer experiences come to life. Brings clarity to complexity, translating business challenges into sharp positioning, integrated campaigns, and full-funnel journeys that drive acquisition, engagement, and retention. Trusted partner to senior leadership, aligning creative execution with business and go-to-market priorities across B2B and consumer audiences.

GROUP CREATIVE DIRECTOR at CIGNA HEALTHCARE (2023-10 – 2026-04)

• Led multidisciplinary creative teams to deliver integrated B2B, B2C, and D2C campaigns that translate complicated healthcare offerings into clear, compelling, and high-impact brand storytelling at scale.
• Partnered with product, sales, and business leaders to align messaging and campaign direction with enterprise strategy and go-to-market goals, improving alignment and reducing late-stage changes.
• Evolved strategy-to-brief-to-review workflow, helping teams move faster, reduce rework, and deliver with greater clarity and confidence.
• Developed scalable brand systems (visual, voice, and modular frameworks) to create consistency, improve efficiency, and accelerate production across high-volume, multi-channel work.
• Built and led a high-performing team of 15+, coaching talent and strengthening both strategic thinking and creative craft across the department, contributing to improved team performance and retention.

CREATIVE DIRECTOR at CIGNA HEALTHCARE (2019-11 – 2023-10)

Promoted to expand scope across Business Solutions, Government (Individual & Family Plans, Medicare Advantage), and U.S. Employer.

• Directed integrated, multi-channel campaigns across the full customer lifecycle, simplifying highly regulated offerings into clear, customer-centric narratives.
• Collaborated with senior stakeholders to shape go-to-market strategy, including national sales narratives, lead generation programs, and new product launches.
• Improved creative quality and operational efficiency by strengthening briefs, clarifying direction, and building more effective cross-functional ways of working across high-volume workstreams.

ASSOCIATE CREATIVE DIRECTOR at CIGNA HEALTHCARE (2016-07 – 2019-11)

• Developed engagement and retention campaigns, bringing greater clarity and consistency to the healthcare experience.
• Optimized campaign performance by segmenting messaging to address specific audience needs, driving trust and performance.

SENIOR COPYWRITER at CIGNA HEALTHCARE (2009-08 – 2016-07)

• Crafted clear, compelling messaging across channels, simplifying complex healthcare products and programs into accessible, customer-centric language.

SENIOR COPYWRITER at AMP AGENCY (2007-02 – 2009-07)

• Developed insight-driven, experiential campaigns for national brands, focused on creating engaging and memorable customer experiences.

SENIOR COPYWRITER at ALLEN & GERRITSEN (2004-01 – 2007-02)

• Led creative development for integrated campaigns across healthcare, retail, and hospitality, using strategic storytelling to strengthen audience engagement.

COPYWRITER at MINTZ & HOKE (2002-04 – 2003-12)

• Created multi-channel campaigns across TV, print, radio, and OOH for regional brands with clear, effective messaging.

ASSISTANT ACCOUNT EXECUTIVE at J. WALTER THOMPSON (1999-08 – 2001-09)

• Supported account management for Kraft Cheese, building foundational experience in brand strategy, collaboration, and large-scale campaign execution.

Bachelor of Arts in Dual Concentration in English and Communications Studies – UNIVERSITY OF MICHIGAN