Allison Chelmu

Senior UX leader with 8 years in product design and over 10 years in visual design, building and scaling enterprise design systems since 2018. I led a team of six designers building libraries of 1,500+ design components and a production Angular library, translating brand and accessibility standards into token architecture and governance that supported 6 product teams. I'm equally comfortable in the system and in the product, having owned end to end UX for core banking features alongside the platform that supports them.

Lead UX Designer – Design Systems at PNC (2022-08 – 2026-06)

• Managed the three largest design systems at PNC, mentored designers in other business units on design systems, and ran monthly design systems gathering
• Owned the roadmap and long term strategy for the enterprise design system, balancing product team needs against system health and leadership priorities
• Led a team of six designers, owning hiring, onboarding, coaching, and career development
• Conducted design reviews across product teams, shaping site UX and component usage decisions to maintain consistency
• Evangelized design system across the org through presentations and stakeholder engagement
• Facilitated cross team collaboration on global patterns and shared solutions
• Partnered with engineering to translate Figma components into a production Angular library, maintaining design to code fidelity
• Architected a tiered token system, educating stakeholders on token strategy, and leading rollout across the system
• Built and optimized Figma libraries, variables, and system documentation
• Supported consuming designers with guidance, onboarding, and best practices for using the design system effectively
• Defined and led the theming strategy for Angular components within mobile app webviews
• Leveraged ai tools to enhance workflow
• Redesigned the Online Banking Dashboard to address customer feedback

Senior UX Designer at CGI (client: PNC) (2018-08 – 2022-08)

• Worked across product teams in discovery to audit existing patterns and foundations to document for a new design system
• Contributed to design and evolution of an enterprise design system and component library owning design component creation
• Developed a design system governance model with all stakeholders and facilitated governance committee meetings
• Conducted usability testing to improve system learnability
• End-to-end UX for enterprise online banking features as part of a major responsive platform redesign
• Collaborated with engineering, content, research, and accessibility

Director of Design at TMD Holdings (2011-03 – 2017-12)

• Managed a creative team of five designers owning hiring, onboarding, and career development
• Responsible for all visual design needs including email marketing, social media graphics, product concepts, packaging layouts, catalog designs, print marketing, photography, and photo editing
• Collaborated with clients to create collections of product that accurately represented their brand and sold well in stores
• Directed associates and factories in China responsible for manufacturing products and printing packaging to ensure quality and accuracy
• Designed collections of product and packaging for retailers worldwide like Macy's, Urban Outfitters, Fransesca's, Bed Bath & Beyond, and many more

AI & Design Systems – Brad Frost

UX Certificate – Nielson Norman

UX Track – Springboard

BA in Graphic Design & Media Arts – Chatham College