Allison Chelmu

Lead UX Designer – Design Systems at PNC (2022-08 – 2026-06)

Managed the three largest design systems at PNC, mentored designers in other business units on design systems, and ran monthly design systems gathering
Owned the roadmap and long term strategy for the enterprise design system, balancing product team needs against system health and leadership priorities
Led a team of six designers, owning hiring, onboarding, coaching, and career development
Conducted design reviews across product teams, shaping site UX and component usage decisions to maintain consistency
Evangelized design system across the org through presentations and stakeholder engagement
Facilitated cross team collaboration on global patterns and shared solutions
Partnered with engineering to translate Figma components into a production Angular library, maintaining design to code fidelity
Architected a tiered token system, educating stakeholders on token strategy, and leading rollout across the system
Built and optimized Figma libraries, variables, and system documentation
Supported consuming designers with guidance, onboarding, and best practices for using the design system effectively
Defined and led the theming strategy for Angular components within mobile app webviews
Leveraged ai tools to enhance workflow
Redesigned the Online Banking Dashboard to address customer feedback

Senior UX Designer at CGI (client: PNC) (2018-08 – 2022-08)

Worked across product teams in discovery to audit existing patterns and foundations to document for a new design system
Contributed to design and evolution of an enterprise design system and component library owning design component creation
Developed a design system governance model with all stakeholders and facilitated governance committee meetings
Conducted usability testing to improve system learnability
End-to-end UX for enterprise online banking features as part of a major responsive platform redesign
Collaborated with engineering, content, research, and accessibility

Director of Design at TMD Holdings (2011-03 – 2017-12)

Managed a creative team of five designers owning hiring, onboarding, and career development
Responsible for all visual design needs including email marketing, social media graphics, product concepts, packaging layouts, catalog designs, print marketing, photography, and photo editing
Collaborated with clients to create collections of product that accurately represented their brand and sold well in stores
Directed associates and factories in China responsible for manufacturing products and printing packaging to ensure quality and accuracy
Designed collections of product and packaging for retailers worldwide like Macy's, Urban Outfitters, Fransesca's, Bed Bath & Beyond, and many more

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