Alon Brodsky

Lead the development and execution of audience segmentation strategies; drove a 50% increase in site traffic and generated an average annual revenue of $1.2 million through data-driven targeting Manage A/B testing on audience segments and campaign strategies within Salesforce CDP, identifying statistically significant performance drivers and KPI's to optimize marketing spend and ROI Analyze complex 1st and 3rd party data within Adobe Analytics to diagnose performance trends, providing tailored recommendations to executive leadership on high-priority market investment

Senior Data Analyst, Audience Segmentation - Bank Of Montreal - Toronto, ON

(2022-05)

• Lead the development and execution of audience segmentation strategies; drove a 50% increase in site traffic and generated an average annual revenue of $1.2 million through data-driven targeting
• Manage A/B testing on audience segments and campaign strategies within Salesforce CDP, identifying statistically significant performance drivers and KPI's to optimize marketing spend and ROI
• Analyze complex 1st and 3rd party data within Adobe Analytics to diagnose performance trends, providing tailored recommendations to executive leadership on high-priority market investment
• Standardizing and ingesting data from BigQuery into Looker Studio, automating the manual report generation process and enabling real-time, data-led decision-making for cross-functional stakeholders

Marketing Analyst - Constellation Software - Toronto, ON

(2021-05 - 2022-05)

• Analyzed behavior patterns and performance drivers for a portfolio of 50,000+ monthly users; leveraged insights to guide engagement strategies that increased user interactions by 29% per session
• Developed targeted, trigger-based growth frameworks and lifecycle campaigns that scaled the active user base by 32% month-over-month.
• Architected executive-level dashboards in Power BI and Google Data Studio to visualize complex marketplace trends, providing high-visibility reporting to influence future capital and resource allocation.
• Partnered with product and tech teams to implement campaign improvements based on deep-dive Salesforce diagnostic reports.

Digital Consultant, Small-Business Growth - Digital Main Street - Toronto, ON

(2020-06 - 2021-05)

• Acted as a strategic advisor for a portfolio of SMBs, delivering data-driven optimization projects that resulted in an average 47% revenue growth and a 97% account retention rate.
• Spearheaded end-to-end digital strategies for e-commerce partners, managing everything from initial audience mapping and pricing sets to final measurement and ROI reporting.
• Built custom decision models to track critical KPIs—including conversion rates, lead generation costs, and LTV—enabling business owners to optimize incentive allocation and spend.
• Utilized Google Analytics and Facebook Business Manager to diagnose marketplace inefficiencies and implement corrective growth strategies

Bachelor of Business Administration - Marketing & Strategy - Schulich School of Business (2019)