Alysa Walke

Results-driven Sales & Marketing professional with 5+ years scaling revenue across FMCG, beverage, and consumer goods. Veteran-disciplined leader with expertise in territory management, distributor negotiations, and data-driven market strategy. Consistently outpaces targets by converting insights into measurable growth.

Fitness Development Representative - Celsius Inc - Nashville, TN

(2025-09)

• Drive new business acquisition across fitness channels, converting prospects into long-term clients through consultative selling
• Build and leverage relationships with gym owners, coaches, and industry stakeholders to fuel referral-based pipeline growth
• Expand brand presence at fitness industry events, generating partnership opportunities and increasing market visibility

Territory Sales Manager - Celsius Inc - Nashville, TN

(2024-11 - 2025-09)

• Grew defined territory by executing business plans that expanded distribution and maximised shelf presence across retail and convenience channels
• Secured new accounts while protecting existing partnerships, negotiating prime placements, end-of-aisle displays, and promotional visibility
• Monitored competitor activity and market trends, delivering actionable intelligence to the wider sales and marketing team

Business Development Manager - Uptime Energy - Nashville, TN

(2023-08 - 2024-04)

• Negotiated strategic distributor partnerships, expanding market reach across Nashville and increasing product penetration
• Delivered territory performance updates, sales forecasts, and market intelligence reports to senior leadership via CRM tools
• Presented tailored business proposals to buyers, communicating category growth data and promotional ROI to close high-value accounts

BET Team Market Manager - ABInBev (Anheuser-Busch) - Nashville, TN

(2021-09 - 2022-09)

• Led and developed brand ambassador teams, driving consistent execution across 150+ brands while exceeding volume quotas

Field Marketing Manager - Elenita (Startup) - Nashville, TN

(2021-04 - 2021-08)

• Spearheaded a 7–10 person field team to launch an alcohol brand, designing marketing strategies that amplified visibility and accelerated sales

Military Police – 31B - United States Army

(2013 - 2016)

• Served as Military Police (31B), leading junior personnel, enforcing conduct standards, and operating under high-pressure conditions

Bachelor's of Business Administration - Marketing - Middle Tennessee State University

High School Diploma - Shepherd High School