Amanda Loeffert

Dedicated and seasoned professional with over 7 years of Business Execution, Implementation, and Copywriting experience, seeking a challenging role to manage an editorial calendar, drive content creation, and enhance processes to promote products and services. Strategic and results-oriented Marketing, Content & Communications Specialist with diverse writing experience across journalism, internal communications, PR, web writing, copywriting, and UX writing.

Adept at evaluating and understanding the nuanced needs of both employees and customers, I have honed my expertise in crafting powerful content and communication strategies for top results. With exceptional organizational and storytelling skills, I thrive in collaborative, cross-functional environments, having successfully led multiple content workstreams while substantiating decisions to peers and senior-level executives. Self-starter with initiative to bring fresh perspective to the team regarding marketing enhancements and best practices.

Adept at evaluating and understanding the nuanced needs of both employees and customers, I have honed my expertise in crafting powerful content and communication strategies for top results. With exceptional organizational and storytelling skills, I thrive in collaborative, cross-functional environments, having successfully led multiple content workstreams while substantiating decisions to peers and senior-level executives. Self-starter with initiative to bring fresh perspective to the team regarding marketing enhancements and best practices.

University of North Carolina at Charlotte, Charlotte NC

Summa Cum Laude

M.A., English – Technical Writing

M.A., English – Children’s Literature

University of Pittsburgh, Pittsburgh PA

Magna Cum Laude 

B.S., Psychology

B.A., Religious Studies

Minor, Children’s Literature