Amber LaFrance

Hi, I'm Amber! I'm a passionate marketing + public relations expert with a diverse set of skills. I've spent the last 14 years in the industry, creating exciting campaigns and building buzz for clients I love. I'm looking to apply my unique skillset and experience to new and challenging projects where I can make a difference.

President + Publicist at CultureHype (2013-12 – Present)

Public relations, marketing consulting, project management, brand strategy, influencer marketing, event planning, artist services, record label A&R, social media marketing, strategic partnerships, media sponsorships, social media marketing, team management, business development, and more. I've run a successful local boutique agency for 11 years and helped clients garner local, national and international attention through buzz worthy events and marketing initiatives.

• Clients: City of Garland, Dallas Museum of Art, Red Bull, Austin Eastciders, W Hotel - Dallas, Virgin Hotels Dallas, Pier 1, Capital One, and more.

Freelance Publicist at Jive PR + Digital (2023-09 – 2025-02)

• Freelance public relations
• Business development
• Influencer marketing
• Clients: NEON, Bandcamp, Activate Games, Flyover Las Vegas

Account Executive at Juice Consulting (2010 – 2019)

Directly assisted CEO with all marketing, public relations, client management, and celebrity endorsement campaigns as her only employee for 5 years. Agency focus: Arts, entertainment, tech, nonprofit, media and more. Since working as her Account Executive, I have done select freelance PR work for her clients in Texas.

• Clients: Texas Higher Education Coordinating Board, Red Bull, Gloria Gaynor, Erykah Badu, Sonic Guild, The Recording Academy (GRAMMYS), Big Medium, Austin Music Foundation, Texas Contemporary Art Fair, and more.