Liam Milligan

Marketing / PR Professional seeking permanent role in New York City

Professional Experience

PMG Advertising  Dallas, TX August 2021 - Present

Digital Marketing Analyst

• Translated client requests into actionable insights, developing dashboards and reports using Tableau and Looker Studio, improving data visualization efficiency by 20%.
• Implemented data management best practices, leading to a 15% increase in data accuracy and reliability.
• Managed and executed projects independently, defining scope, setting timelines, and mitigating risks, resulting in successful project outcomes.
• Automated reports in Excel/Google Sheets, reducing report generation time by 25%, and extracted/transformed complex datasets using SQL with limited supervision.

• Developed and executed highly effective social media strategies, curating compelling content and implementing engagement tactics that resulted in an average growth rate of 234%.
• Implemented successful online advertising campaigns across multiple platforms, optimizing ad performance and driving high-quality traffic. Utilized A/B testing and analytics tools to refine ad targeting, leading to 60% increased click-through rates and 53% conversion rate.
• Conducted in-depth market research and competitor analysis to identify trends and opportunities. Utilized findings to develop tailored marketing strategies.

Lead Digital Marketing Intern, A&R Assistant

• Executed digital marketing campaigns, increasing online fan engagement by 32% and social media followers by 21%; analyzed metrics and provided data-driven insights.
• Supported A&R executives in talent scouting, market research, and artist coordination, contributing to successful album releases and artist development.

Secure the Sun Napa, CA

Guitarist September 2016 - July 2020

• Lead guitarist for a nationally touring band, performing alongside renowned acts such as Tom Petty, Foo Fighters, and Maroon 5

Certifications/Skills: Microsoft Office | CRM | RAROC | SQL | Business Proficient in Spanish

Interests: Rock & Roll Music | Video Editing | Live Concerts | American Football

Education

Cornell University - College of Agriculture and Life Sciences Ithaca, NY Graduation: May 2020

Major: Communication, Concentration: Persuasion and Social Influence; Media Studies

Relevant Coursework: Finance, Persuasive Business Communication, Strategic Management, Accounting, Communication and Decision Making in Groups, Campaign Planning, and Narrative for Digital Media