Fitness Professional and Coach
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As a qualified and experienced fitness professional, coach and former professional triathlete &Ironman Champion, I have spent years directing, coaching, training and instructing athletes and adults in performance, fitness and wellness-related business services. My mission focus is to bring awareness, acceptance and advocacy for those who are diagnosed with primary lymphedema.
CYCLE LIFE STUDIO, SHARON, PA MAY 2021 - PRESENT
Creator of the state-of-the-art cycling studio Supervise studio manager, interns and instructors
Strategize marketing and sales to increase clientele and revenue Direct and lead all marketing, social media, local news, website, publications, email, Mindbody Business, among others
Onboard and mentor instructors, staff and interns Website design, construction, and maintenance
Design motivating music and YouTube playlists, and FTP workout profiles in Spivi Smart Training System and execute in class
Community engagement including public events and charity fundraisers Successful grant applicant
SCRIPTFIT, LLC VIRTUAL FITNESS COACHING COMPANY JULY 2019 - PRESENT
Provide an array of virtual fitness, strength, & nutritional services for individual clients & communicated on a weekly basis
Coordinated individualized plans with RDN and physical therapists to ensure a high-quality fitness regimen for clients
Market & promo services via email and social media
SEPTEMBER 2013 - PRESENT
Analyze monthly revenue from sales & strategize/coordinate marketing/sale campaigns to generate revenue
Develop, coordinate and moderate virtual continuing education summit for partners and USAT coaches
Direct staff of coordinators to service partner with training plans, resource development, on event site coaching, consultation
Provide on-site coaching and LLC representation at race events, expos and forums
LLC creative lead of Mailchimp landing pages, email marketing, email journeys, and analytics
Monitor social media posts and ads to support branding, sales and marketing campaigns including Instagram, Facebook and LinkedIn
QT2 Training Director (Leukemia & Lymphoma Society)
Cycle Lead in LLS Bike For Breakthrough video campaign. Worked with production crew, LLS, and directors to deliver script & routine
Monitor TNT event social media groups (FB, IG, Strava) Onboard TNT event coaches
Assist transition from local to virtual based coaching shift with the TNT organization
Develop and update content calendars
USA Triathlon Elite Card / QT2 Systems Pro Team
Competed on the Ironman Professional circuit for Pro Prize Purse
Fulfilled sponsorship obligations with various industry partners
Mercer County Athletic Hall of Fame: 2024
Ironman Champion Los Cabos: 2017
Iron Distance Champ Beach2Battleship: 2015 IM PR 9:26/70.3 PR 4:25: 2015
10x IM World Champion qualifier 8th IMWC 2012
10x Boston Marathon qualifier
Div 1 Collegiate Scholarship Athlete. 1990 PIAA State 300m Hurdle Champion
PIAA Medalist Long Jump/Hurdles: ‘89-’90 USAT&F Interscholastic National Team Honorable Mention (300m Hurdles)
Daily communication, response and evaluation of athlete’s daily workout submissions within TrainingPeaks platform
Refer & support athletes’ fueling and nutrition plans with registered dietitian nutritionist Plan, manage and coordinate local group training sessions such as adult & youth Learn 2 Tri clinics and Open Water Swim practices Attend industry conferences
Develop 1-1 athlete annual training plans, programming, workouts, adaptations, pre-race planning and post-race analysis
Educational Leadership and Administration Slippery Rock University | Slippery Rock, PA Bachelor of Science in Education: 1994 Magna Cum Laude
National Board-Certified Teacher: 2008-2018 Elementary Principal Certification: 1998
Elementary Education Certified: 1997-2018
