Andrew Burakov

An experienced Growth Director with a passion for driving revenue and transforming brands. With a dynamic career spanning multiple industries, I have consistently delivered exceptional results through innovative strategies, data-driven insights, and a collaborative leadership approach.

As a Director of Growth at NoGood, I spearheaded user acquisition, revenue growth, and customer retention efforts for industry-leading clients including SteelSeries, Spring Health, Auros Home Remodeling, and CheckSammy. My holistic approach encompassed optimizing media tactics, crafting compelling audience personas, and implementing robust tracking systems, leading to a remarkable 40% quarter-over-quarter enhancement in Spring Health's lead-to-MQL conversion rate.

My tenure as Paid Social Director at Jellyfish was marked by exceptional achievements. Leading top brands such as Salesforce, Intercom, CloudFlare, and Rackspace, I achieved an impressive 150% YoY media investment growth in 2022, securing $1M in incremental revenue. My strategic foresight led to a 30% YoY improvement in lead efficiency for Salesforce and an 80% QoQ enhancement in cost per qualified lead for Rackspace.

At Assembly (MDC Partners), I demonstrated my ability to streamline operations and optimize outcomes by delivering results for paid social, SEM, and Display campaigns for notable clients like Truth Initiative, Perdue Chicken, and Lincoln Financial. My strategic roadmaps and cross-functional collaboration skills ensured tailored media plans that aligned with clients' digital maturity levels.

Proficient in a wide range of platforms and tools, including Google Tag Manager, Google Analytics, HubSpot, Salesforce, Tableau, and more. My technical prowess enables me to leverage advanced analytics and reporting mechanisms to inform strategic decision-making.

Throughout my career, I've effectively managed teams, orchestrated cross-functional partnerships, and provided visionary leadership to drive transformative growth. My collaborative mindset and data-driven approach have consistently yielded outstanding outcomes.

Let's connect to explore how my versatile skill set and results-driven mindset can contribute to your organization's success. Whether it's optimizing user journeys, harnessing data insights, or spearheading revenue-focused initiatives, I am committed to making a tangible impact. Reach out to me today to discuss opportunities for collaboration and growth!

PLATFORMS AND TOOLS

Google Tag Manager, Google Analytics, HubSpot, Salesforce, Tableau, Google Data Studio, Paid Social Ad Managers (Meta, Twitter, Snap, LinkedIn, TikTok, Pinterest, Reddit), Google Ads (YouTube, Google Search, DCM, DV360), Mixpanel, Branch, Appsflyer, Kochava, 6sense, Bombora, Demandbase, Pardot, Semrush, Hotjar, Funnel.io

WORK EXPERIENCE

NoGood, New York, NY May 2023 – August 2023

Director of Growth

• Served as the main point of contact for all planning of media and creative marketing strategy, creating investment recommendations for quarterly and annual plans, for clients such as SteelSeries, Spring Health, Auros Home Remodeling, and CheckSammy.
• Achieved a 40% quarter-over-quarter improvement in Spring Health's conversion rates, by optimizing media tactics, creative assets, website landing pages, conversion tracking, SEO, organic social, and lifecycle/email marketing.
• Established and monitored organizational-level objectives and client objectives and key results (OKRs) to steer performance.
• Spearhead significant strategic projects, adapting to resource availability and finding solutions within and across teams.
• Designed, implemented, and managed agile processes that facilitated rapid and impactful marketing actions.
• Ensured accurate financial and time tracking across projects to monitor organizational operations, talent planning, resourcing, headcount management, employee experience, and client net promoter score (NPS).

Jellyfish, New York, NY February 2018 – March 2023

Paid Social Director 

• Led paid social media strategy for top brands: Salesforce, Intercom, CloudFlare, Rackspace, Snowflake, PVH, Disney Streaming Services.
• Achieved 150% YoY media investment growth in 2022, securing $1M in incremental revenue.
• Spearheaded SaaS lead management, achieving CAC targets through cross-functional collaboration.
• Improved Salesforce's lead efficiency by 30% YoY by optimizing creative and leveraging new technologies.
• Forecasted impact on sales pipeline, achieving 80% QoQ improvement in cost per qualified lead for Rackspace.
• Implemented testing methodologies, elevating ROAS and securing incremental $10MM in media spend.

Assembly (MDC Partners), New York, NY January 2017 – January 2018

Digital Strategist

• Delivered results for paid social, SEM, and Display campaigns for clients like Truth Initiative, Perdue Chicken, Lincoln Financial.
• Streamlined operations through comprehensive process documentation and workflow optimization.
• Developed strategic roadmaps based on clients' digital maturity, integrating cross-functional teams for customized media plans.

GroupM (WPP), New York, NY July 2016 – November 2016

Paid Social Supervisor

• Managed paid social media operations for AT&T lines of business.
• Provided strategic recommendations and measurement plans for in-store and awareness campaigns.

Resolution Media, New York, NY June 2014 – April 2016

Paid Social Search Strategist

• Oversaw PepsiCo's paid social initiatives, optimizing campaigns across platforms.
• Managed a team, training them in campaign management and optimization.

EDUCATION

Pace University June 2014

Bachelor of Business Administration - Marketing

Bachelor of Science - Economics