Anele Mnyengo

Strategic digital marketer with 5+ years of experience creating and managing high impact content strategies across omni-channel platforms. Proven ability to lead content rollouts, analyse performance and drive engagement for one of South Africa's top sports brands. Passionate about customer storytelling, data-driven content and building brand loyalty in dynamic retail environments. Outside of work, I'm a distance runner, coffee lover and advocate for using content to build meaningful community.

Senior Social Media Manager at Wisdom & Youth (Formerly known as OK_Alpha Geek) (2025-11 – Present)

• Lead digital strategy, content planning and social media campaigns across multiple client accounts.
• Oversee community engagement, social listening, moderation and content publishing.
• Mentor and guide junior team members, supporting skill development and performance growth.
• Analyse social media metrics and produce reports to optimize campaigns and inform broader digital strategies.
• Collaborate with clients and internal teams to align campaigns with brand objectives and audience insight

Senior Social Media Manager at The Sharks PTY LTD (2021-07 – 2025-10)

• Develop and plan content for all Sharks social media platforms.
• Analyse content performance and audience reach.
• Manage online community and engagement.
• Plan and execute digital rollouts for campaigns.
• Provide insights and analytics for data-driven strategies.
• Contribute to campaign conceptual strategies.
• Perform real-time match updates.
• Train and mentor junior interns.

Marketing Assistant at Global Innovation & Technology Centre (2020-12 – 2021-06)

• Prepared engagement letters and company brochures.
• Managed social media platforms.
• Assisted with event quotes and administrative tasks.
• Created client profiles and enhanced their digital footprint.
• Supported company CSI projects.

Media/Finance Forum Coordinator at National Video and Film Foundation (2020-05 – 2020-09)

• Coordinated meetings between filmmakers and potential funders.
• Scheduled meetings and connected with stakeholders.
• Assisted with international virtual event production.
• Supported behind-the-scenes activities with the production team.

Project Coordinator Intern at National Video and Film Foundation (2019-05 – 2020-04)

• Managed and coordinated multiple projects.
• Developed comprehensive project feedback reports.
• Engaged with internal and external stakeholders.
• Maintained a client database and oversaw creative panels at Durban FilmMart.

National Diploma in Marketing – Nelson Mandela University (2016)

Matric Certificate – Bergview College (Matatiele) (2011)