Angel Guz

My first copy project paid $100 for a sales page. I spent nearly 40 hours on it. But watching words move a person to buy had me completely hooked. I've been applying direct response mechanics ever since I've worked across email, funnels, sales pages, and ad creative to better understand what makes people pay attention.

Funnel Copywriter at Virtual Assistant Lab (2025-06 – 2026-06)

Joined to write email campaigns. Expanded into owning messaging across the customer journey.

• Wrote a email launch sequences averaging 39% open rates across 10,500+ subscribers
• Rewrote the principal sales page for the flagship program and wrote a second sales page for an upgrade offer targeting freelancers pivoting to business ownership
• Managed daily and weekly email cadences for an active buyer list scope expanded to include bootcamp sequences
• Copywriting for the founder's external clients agency
• Contributed to VSL messaging strategy alongside the founder
• Wrote all copy in Spanish for Latin American audiences, adapting messaging to market context and buyer psychology

Copywriter at Freelance (2024-06 – Present)

Help eCommerce brands and creators turn audience insights into conversion focused messaging.

• Develop direct response ads across acquisition funnels, hooks, angles, and creative positioning for cold traffic
• Delivered long form sales assets for digital creators
• Write direct response ad copy for eCom brands (cold traffic, angles finder, and creative strategy)
• Research audience behavior and buying psychology before writing.
• Integrate AI workflows into research and production

Bachelor's Degree in Advertising – Universidad Autónoma de Santo Domingo (2022)