Angela Longhi
SEO and Product Copywriter
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About
I am a proactive people person driven to contributing to the company’s success through individual and team projects. From years as an SEO Specialist on US and UK-based online publications, I have both assisted on and led search strategy and execution. I am adaptable, disciplined and able to work within strict deadlines and fast-pace environments.
SKILLS
Copywriting
Content Development & Management
Content Marketing Analysis
Competitive Research & Analysis
Keyword Research
Link Building
Gap Analysis
Organization and Prioritization
Search Strategy
On-page and off-page SEO
Interpersonal Relationships
Data Monitoring
EXPERTISE
DATA AND CONTENT MANAGEMENT SYSTEMS
Google Analytics 4, Search Console, Keyword Planner
SEMRush, MOZ, DOMO, BrightEdge
Spark, Wordpress.org, Wix, Squarespace
Gutenberg, Elementor
WORKFLOWS:
Asana, Trello, Monday
Google Suite, Microsoft 365 Office
SOCIAL MEDIA & VISUALS:
Twitter, Pinterest, Instagram
Planoly, UNUM, Tailwind, Hootsuite
Milanote, Canva
Experience
SEO DIGITAL WRITER
DAMA Couture | Poland | January 2023 - Present
Write search optimized digital content for an eCommerce wedding couture brand, from product descriptions to category pages.
Write search optimized product descriptions for wedding dresses
Write SEO optimized category pages, up to 850 words
Align brand values and voice through digital web copy
SEO COORDINATOR
Clique Brands Inc., Who What Wear/The Thirty | US,UK | 2019 - 2022
Drive an ongoing increase of traffic to editorial sites through use of content marketing, data and research, and strategy and execution, adaptable to the SEO landscape. Who What Wear is an editorial website focused on fashion and beauty. Responsibilities
Plan and execute search strategy based on KPI’s and the SEO landscape
Creation and management of data platforms for performance
Modify search strategy from audience-driven data and algorithm/core updates
Train editors on best SEO optimization practices for maximum growth and visibility
Competitive Research and Analysis
Keyword research and mapping
Monthly Content Calendar
Growth-Driven Performance
WWWUK YOY calendar year ending in 2021: +73% page views
WWWUK YTD September 2022: +47% page views and +30% unique visitors
WWWUK repeatedly exceeding monthly goals in 2022
Education
EDUCATION
COMMUNICATIONS (PR, JOURNALISM, ADVERTISING) MINOR IN SPANISH
Loyola University Maryland, Baltimore 2014 – 2018
CERTIFICATIONS
LOCAL SEO COURSE
SEMRush Academy
2023 – Online
GOOGLE ANALYTICS 4
Google Skill Shop
2023 – Online
RESPONSIVE WEB DESIGN
Free Code Camp
2019 – Online
