Ann Ciccarelli

Seeking to leverage extensive experience in sales, marketing, and business development within the senior living sector mixed with seasoned leadership in running a 258 unit Residential Community. I am able to drive occupancy and revenue growth. Eager to apply strong leadership and analytical skills to enhance operational performance and achieve strategic objectives by being visible and available to the team. Authorized to work in the US for any employer

Sales and Marketing Manager - Brookdale Senior Living - Murrieta, CA

(2018-11)

Senior Living Sales and Marketing for Assisted Living

• Conducted market research and competitor analysis to identify trends and opportunities for product positioning
• Utilized CRM software to track leads, manage customer relationships, and analyze sales data for strategic decision-making
• Provide Tours to prospective clients and work through individual situations to provide the resources needed to close the sale.
• Conduct public speaking presentations to small and large groups.
• Host vendor tables at health fairs and professional events to promote our service and bring in tours and non paid referral sources.
• BTB relationship building to bring community awareness, non paid referrals and build lead database.
• Execute weekly, Monthly and Quarterly Marketing Plans to meet goals and build review.

Business Development Manager - Senior Care Referral Specialists - Wildomar, CA

(2017-11 - 2018-11)

Developed and executed comprehensive marketing strategies that boosted brand awareness, increased facility tours, and drove significant revenue growth. Identified untapped market opportunities and performed in-depth market research to inform strategic business decisions. Established and nurtured strong professional relationships with key industry stakeholders, including clients within hospitals, skilled nursing facilities, medical buildings, doctor's offices, senior centers, and 55+ housing communities.

Organized and led large and small seminars, hosted bi-weekly networking groups, and secured event participation for vendor tables to increase company visibility and foster business development.

Sales and Marketing Manager - Holiday Retirement - Bakersfield, CA

(2014-01 - 2017-10)

Managed sales operations for the Independent Living for Seniors division, overseeing the CRM database from initial inquiry through to sale closure. Served as a Sales Mentor and Trainer for new hires within the region and for Sales Managers requiring additional support. Executed trial marketing campaigns, gathering feedback for the Regional Team prior to full-scale rollout in our region.

Community Manager 258 units - GSF PROPERTIES - Bakersfield, CA

(2010-12 - 2014-11)

• Full Asset Leadership: Directed day-to-day operations, financial health, and team leadership for a diverse 258-unit apartment portfolio, consistently meeting Net Operating Income (NOI) and asset valuation goals.
• Specialized Program Management: Spearheaded a unique 70-unit furnished housing program, successfully positioning the inventory as a premium corporate alternative to traditional hotel living.
• Business-to-Business (B2B) Sales: Cultivated high-value relationships with local corporations, medical centers, and procurement agencies, driving consistent lead volume and maintaining high occupancy for the furnished portfolio.
• Hospitality-Driven Logistics: Managed complex turn logistics, vendor relations, and inventory controls for the 70 short-term units, ensuring hotel-quality standards for guest arrival and resident satisfaction.
• Traditional Multifamily Oversight: Managed the stabilization, leasing, and resident retention strategies for the 188 standard multifamily units
• Financial Oversight & Budgeting: Formulated and managed annual property budgets, controlled operating expenses, analyzed market trends for dynamic pricing, and delivered comprehensive monthly financial reporting to ownership.
• Team Development: Recruited, trained, and mentored a high-performing on-site team of leasing, maintenance, and hospitality personnel to foster a customer-first property culture.

Assistant Community Manager - 258 units - Equity Residential Properties - Bakersfield, CA

(1998-05 - 2010-12)

Managed financial operations and accounts receivable for a 258-unit asset, processing monthly rent cycles, utility bill-backs, and ledger adjustments with exceptional accuracy. Directed the property's delinquency mitigation strategy, significantly reducing outstanding balances through proactive payment arrangements, professional collection efforts, and strict adherence to legal protocols. Supervised and coached the on-site leasing and sales team, conducting performance evaluations, establishing closing objectives, and optimizing the leasing funnel to ensure peak property occupancy.

Performed rigorous, comprehensive audits of resident files to guarantee 100% compliance with fair housing laws, local landlord-tenant regulations, and internal corporate leasing standards. Served as the primary leader in the Community Manager's absence, overseeing vendor relations, resolving resident escalations, and prioritizing maintenance tasks to ensure uninterrupted property operations. Generated essential weekly delinquency and vacancy reports for regional management and managed the legal eviction process from notice issuance to court preparation when required.

High school