Content Marketing Lead/Pentair – Minneapolis, MN
2021-current
Successfully planned and executed “Automate to Dominate” campaign, a customer-led journey driving education and conversion, contributing to over $10MM in revenue above automation targets (~10% increase). • Developed and executed three highly successful technical webinars with more than 1k registrants, each resulting in approximately 10% marketing qualified leads. • Increased education for the IntelliCenter Pool Control System with a 30% increase in engagement with materials year-over-year by refining key messages and telling a more compelling brand story through dealer testimonials. • Drove a fully integrated campaign for pool dealers to transition to upgraded pumps due to an energy regulation change, using sales data, targeted dealer communications, and driving to tools and support; advertising and PR positioned Pentair as a trusted partner, all translating to more than a 70% transition in sales Y1.
- Developed differentiating key messages, engaged subject-matter experts, and created stories for product launches such as the IntelliFlo3 pool pump, positioning Pentair as an industry leader through its proprietary technology
- Leveraged AI tools to develop high volumes of high-quality, compelling content for campaigns, product updates, and webinars. • Managed direct reports, supported their career growth, and contributed to a positive team culture.
- Nominated and served on the Marketing Trust Team and Pentair Pool Change Champions committees. • Women's Resource Group Communications Lead
Account Supervisor/ Colle McVoy – Minneapolis, MN 2016- 2021
Clients: WinField United, Land O’Lakes Foodservice, Land O’Lakes Inc., Vermont Creamery, Elanco
Led and presented strategic communications planning for two years with an audience need-led model to more effectively support the client’s objectives and solve customer problems. • Planned and executed integrated campaigns, including print, broadcast, and digital tactics. • Achieved more than 50 percent lift in website traffic by improving user experience through business consulting, website consolidation, and redesign. • Increased awareness and consideration of tactical performance by 13 percent through an integrated digital campaign, resulting in a trusting partnership and an elevated next year’s plan. • Launched a global branded generic antibiotic for livestock animals, developed strategic messaging, and executed materials.
Freelance Communication Specialist/ Harvest PR & Marketing (now Curious Plot) – Minneapolis, MN 2015-2016
Clients: Advanced Animal Diagnostics, CHS, USA Pears
Distilled scientific information into materials that educated dairy producers about new on-farm diagnostics enabling more precise animal care. •Penned and distributed press releases and established relationships with national and regional ag media. • Provided project management and event planning for promotions, industry and media events.
- Maintained client and agency social media channels, developed editorial calendars, and crafted engaging content.
PR Account Manager/ Osborn Barr – Saint Louis, MO
2011-2014
Client: Monsanto Fund - America’s Farmers Grow Communities
Developed data-driven public relations plan for regional success as a territory expert for Minnesota and Wisconsin.
- Increased media placements by more than 50 percent by coordinating more than 150 local media events, drafting press releases, and pitching local media. • Increased program awareness through marketing materials and tradeshows.
- America’s Farmers Mobile Experience tour guide. • Interviewed on camera with TV reporters and radio broadcasters.
