Content Marketing Specialist
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From owning two successful marketing agencies to working as the Sr. Director of Social Media Marketing at a large national brand, my experience in various environments provides a great understanding of both large and small marketing efforts. I am also a professional, award winning photographer which perfectly fits in with creative design. I have over fifteen years of experience with various platforms including Adobe products, CRMs, Office products and both Mac and Windows.
With a proven track record in building and scaling high-performing teams, I led a 9-person social media marketing group to elevate the presence of 11 brands, optimizing a $6MM paid social budget to achieve remarkable efficiency improvements and engagement metrics. My strategies drove Instagram follower growth from 62K to 260K within a year and boosted organic engagement rates across platforms. Beyond team leadership, I successfully introduced advanced platform technologies and established scalable content processes.
As the founder of two social media consultancies, I managed over 100 clients, generating >$300K in annual revenue before selling the business to realtor.com, where I expanded their social media initiatives. Additionally, as a licensed drone pilot and an award winning photographer with expertise in Adobe tools, I deliver high-quality visual content tailored to brand aesthetics in the wine and restaurant industries.
Schooled and graduated in Devon, England.
Attended and graduated college at Georgian College in Barrie, Ontario, Canada.
Major in Criminal Psychology with a minor in Anthropology.