Anne Pillsbury

ANNE PILLSBURY COACHING | 2011 TO PRESENT

Leadership, Career, and Personal Growth Coach

Deliver Transformative Coaching: Provide one-on-one coaching, facilitate masterminds, and organize high-touch in-person events tailored for professional women to drive personal and career growth.
Design and Implement Programs: Research, develop, and refine impactful programming focused on leadership, personal empowerment, and effecting meaningful change.
Website Management: Created and maintained a compelling SquareSpace website, integrating powerful writing and design to reinforce brand identity.
Content Creation and Engagement: Write and publish a weekly newsletter with an average open rate of 60%, utilizing engaging and relatable content to grow and retain subscribers.
Social Media Strategy: Expand brand awareness and promote services through strategic social media campaigns on Instagram, LinkedIn, and Facebook.
Data-Driven Strategy: Use data analytics to assess marketing effectiveness and inform business development strategies.
ACCOMPANIED BY DR. KELLY MOORE | 2023 TO 2024

MARKETING, COMMUNICATIONS + BUSINESS DEVELOPMENT DIRECTOR

Lead Event Management: Oversee the full event lifecycle, including strategic planning, creative ideation, promotion, and execution, ensuring successful and impactful events promoting the well-being of parents and families..
Drive Business Development: Develop and nurture relationships with independent schools and organizations to expand business opportunities and partnerships for parent-ed programming.
Brand Messaging and Website Management: Create and manage brand messaging and oversee the development and maintenance of the new website to enhance brand presence and engagement.
Team Leadership: Supervise and support a group of 11 course facilitators, providing ongoing communication, inspiration, and guidance to ensure effective class delivery.
Cultivated and Expanded Parent Community: Developed and nurtured the Accompanied parent community through the creation of transformational content and the management of an engaging online platform.
PROMETHEAN | 2019 TO 2021

Senior Program Manager, Brand Marketing | 2020

Led Cross-Functional Teams: Directed high-performing, cross-functional teams in planning and executing marketing programs, including regional and global campaigns and brand implementations.
Implemented Project Management Solutions: Researched, designed, and deployed Workfront as a project management solution, centralizing project data, enhancing visibility, and streamlining work processes.
Developed Onboarding and Training Programs: Designed and implemented an effective onboarding and training process for Workfront, including creating standard operating procedures to support Marketing and Product teams.

Employee Engagement+Internal Communications Manager | 2019

Developed Global Onboarding Curriculum: Designed a comprehensive onboarding curriculum for new employees worldwide, leading a cross-functional global team to create and implement content. Delivered the program to new hires across multiple US and European offices, both on-site and remotely.
Enhanced Leadership Communication: Facilitated effective communication between the leadership team and the global workforce through a multi-channel strategy. Produced and managed live-streamed all-hands meetings, monthly CEO updates, and business partner videos, and maintained a SharePoint intranet site.
Managed ManagerConnect Forum: Co-developed and managed ManagerConnect, a forum for people managers that provides actionable insights, and skill-building resources, and fosters community engagement.

PICMONKEY.COM | 2014 - 2018

Digital Marketing Program Manager | 2018

Led Multi-Channel Marketing Strategy: Assembled and directed a team of SEO and PPC experts to craft and execute a go-to-market strategy for new product features targeting a fresh market segment. This initiative resulted in a 13% higher conversion rate compared to the average.
Accelerated Paid Conversions: Streamlined top-of-funnel acquisition across paid search and SEO, leading to a 50% increase in paid conversions within two months to support the successful launch of a new product line.
Enhanced Organic Traffic: Managed an organic growth initiative that achieved a 32% increase in non-branded traffic, despite significant declines in branded search traffic.
Launched Influencer Marketing Program: Built and launched an influencer marketing program, including the sourcing and engagement of nationally recognized influencers, as well as the planning and execution of events and online campaigns to support new product launches.

Marketing Program Manager | 2017

Spearheaded Mobile App Launch: Developed, implemented, and managed the launch of the mobile Touch Up app, achieving over 500,000 downloads within the first 60 days.
Drove Content-Driven Traffic Growth: Increased PicMonkey's blog traffic by 250% by analyzing and leveraging data from top-performing articles to inform content strategy.
Led Data-Driven Content Strategy: Designed and executed impactful, data-driven content initiatives that significantly boosted organic traffic and conversions.
Optimized PPC Performance: Managed an external search marketing agency to refine PPC efforts, resulting in a 10% year-over-year increase in first-time sign-ups (FTS).

Project Manager | 2014-2016

Enhanced Team Productivity: Implemented agile project management practices for marketing, boosting output 50%.
Drove Significant SEO Growth: Led the ideation and creation of over 30 SEO landing pages, resulting in a 480% year-over-year increase in feature page conversions.
Successful App Launch: Planned and executed the go-to-market strategy for PicMonkey’s mobile photo editing app, achieving 1 million downloads within the first six months.
Increased Homepage Conversion Rates: Led a cross-functional team in the redesign of the homepage, increasing the conversion rate by 20%.

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