Ansley Aiken

Marketing and communications professional with 8+ years of experience turning complex products, audience insights, and business goals into clear stories, integrated campaigns, and customer-facing content. Leads work from discovery and message development through creative briefing, production coordination, launch, and optimization across broadcast, streaming, digital, social, branded content, email, events, and sponsorships. Brings deep B2B and healthcare-technology experience, a strong revenue mindset, and a record of building campaigns and materials that help sales teams engage decision-makers.

Account Executive III / Integrated Marketing Strategy - Nexstar Media Group / WCBD News 2 - Charleston, SC

(2025-04)

• Develop and oversee integrated marketing and communications programs across broadcast television, streaming/CTV, digital display, paid search, social, sponsorships, branded content, email, and audience-targeted media.
• Lead discovery with business owners and senior stakeholders, then translate complex goals into positioning, audience strategy, message hierarchy, scripts and creative briefs, content concepts, channel plans, timelines, and measurable expectations.
• Coordinate producers, designers, digital specialists, traffic, and fulfillment teams from concept through final asset, launch, revision, reporting, and optimization while managing multiple deadlines.
• Create client-facing proposals, presentations, one-sheets, sponsorship packages, promotional materials, and campaign communications with close attention to brand consistency, accuracy, and audience relevance.
• Partner closely with sales, station leadership, and clients to use audience and performance data to sharpen messaging, improve campaign execution, and identify practical growth opportunities.

Account Executive / Client Strategy - The Post and Courier - Charleston, SC

(2024-01 - 2025-04)

• Built a new business territory from the ground up, acquiring 40+ advertiser relationships through audience research, consultative discovery, integrated campaign development, and consistent follow-through.
• Expanded a key partnership into a six-figure annual agreement by aligning stakeholder priorities, audience strategy, messaging, content, media mix, and long-term growth opportunities.
• Developed and coordinated campaigns across digital, print, email, sponsorships, branded content, events, and local media products; partnered with creative, production, sales, and client teams to keep work on strategy and schedule.
• Recognized as a top performer across multiple quarters for revenue growth, client development, and consultative account management.

Sales and Recruiting Manager - Ainsley Search Group - Mount Pleasant, SC

(2022-11 - 2024-01)

• Generated $270K+ in net-new business revenue within six months through market segmentation, targeted outreach, messaging refinement, pipeline management, and relationship development.
• Improved outbound campaign effectiveness from under 1% to more than 16% by refining audience selection, positioning, personalization, follow-up cadence, and performance tracking.
• Created repeatable messaging frameworks, outreach templates, CRM practices, reporting processes, and training materials; coached colleagues on execution quality and follow-up strategy.

Sales Recruiter - Barfield Revenue Consulting - Charleston, SC

(2021-09 - 2022-11)

• Managed high-volume communications, CRM/ATS workflows, interview coordination, and stakeholder follow-up while partnering with business leaders on hiring priorities, role positioning, and market needs.

Sales Executive / Strategic Accounts - Readiness Rounds - Healthcare Provider Markets

(2020-08 - 2021-08)

• Managed relationships across health systems, medical groups, hospital associations, clinics, skilled nursing, assisted living, WIC, VA, and acute-care organizations in a regulated healthcare environment.
• Maintained a 76%+ personal close rate across five consecutive quarters by translating operational pain points and stakeholder priorities into clear, relevant solution positioning.

Enterprise Sales & Revenue / Partner Strategy; Business Development Lead - Bridge Connector - Nashville, TN

(2019-03 - 2020-08)

• Led cross-functional initiatives across marketing, sales, implementation, operations, development, and leadership teams within healthcare technology and interoperability.
• Developed market segmentation, go-to-market messaging, partnership materials, templates, scripts, KPI reporting, and execution plans to support scalable growth and stronger customer communications.

Senior Healthcare & Life Sciences Sales Development Representative - Reltio - Brentwood, TN

(2018-01 - 2019-03)

• Built $6.5M+ in qualified pipeline by researching and engaging pharmaceutical and biotechnology organizations around complex customer, patient, product, clinical, and provider data solutions.
• Promoted to Senior Sales Development Representative and recognized as a top performer for translating technical use cases into concise business-value messaging.

Bachelor of Business Administration (B.B.A.) - Marketing - The University of Georgia