Selena Li

Hey there! I'm a passionate Digital Marketing Strategist based in the heart of New York City. With over 5 years in the business, I thrive on helping brands tell their unique stories and connect with their audience in authentic ways.

I'm a firm believer that powerful content and data-driven strategy are the ultimate combo for success. When I'm not crafting campaigns or analyzing metrics, you can probably find me exploring a new exhibit at the MoMA, hunting for the perfect cup of coffee in the West Village, or jotting down ideas for my next travel adventure.

I'm always open to connecting with fellow creatives and innovators, so don't hesitate to say hello! Let's create something amazing together.

I've spent the last five years building my career in the fast-paced digital marketing scene of NYC. My journey began at a boutique social media agency, where I managed accounts for lifestyle and tech startups. Currently, I'm a Senior Marketing Strategist at a leading e-commerce firm, where I lead cross-channel campaigns that have increased our customer engagement by over 30% year-over-year. My expertise lies in developing data-informed content strategies, managing paid social budgets, and turning analytics into actionable insights that drive growth and brand loyalty.

I hold a Bachelor of Science in Marketing and a minor in Communications from New York University (NYU). My time at NYU provided a strong theoretical foundation, but it was the hands-on projects and the incredible networking energy of the city that truly shaped my career path. I'm also a certified Google Analytics Professional and consistently complete courses on platforms like Coursera to stay ahead of the latest trends in algorithm changes and SEO best practices.