Innovative Business Manager/Licensed Aesthetician
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Innovative Business Manager with over 19 years of diverse experience in the beauty and wellness sector, demonstrating a proven track record of enhancing customer satisfaction and store performance through innovative strategies and exceptional leadership. Skilled in managing high-performing teams, optimizing operational efficiency, and pioneering service excellence, with a strong foundation in esthetics and business management. Eager to leverage comprehensive industry insights and a forward-thinking approach to lead and transform spa services, setting new standards in customer care and operational success. Bilingual:English & Spanish
With over a decade in retail and beauty management, the mission is to empower teams to deliver excellence while driving innovation in customer engagement and the luxury beauty space.
Dr. Barbara Sturm’s team fosters luxury cosmetics sales and exceptional client experiences, leveraging a deep understanding of marketing, retail management, and customer relations. As an Esthetician, there’s an emphasis in tailored solutions for diverse clientele, with a focus on enhancing brand loyalty and optimizing sales strategies.
Previously, Credo Beauty benefited from strategic store transformations and partnerships with eco-friendly brands, resulting in increased revenue and a stronger brand presence.
Aveda Institute of New York
NYS Licensed Esthetician-Esthetics
2014-2015
Associate of Arts, History
2004-2006
