Armand Basa

Results-driven broadcast and media operations leader with 10+ years of experience in content management, project management, workflow optimization, and team development. Adept at leading cross-functional teams, driving process improvements, and enhancing operational efficiency. Passionate about mentoring and aligning talent development with business objectives.

Effectv (formerly Comcast Spotlight), Englewood, CO

Supervisor of Content, AdOps | March 2017 – Present

• Managed multiple projects and recently served as team lead on the rebranding, development, and execution of Content Team transition away from conventional distribution to onboard the internal uploads, Creative AI Platform Quick Ad Rendering, and Editing processes currently being implemented. 
• Developing talent through technical guidance and assisting team members in assessing their success through the lens of performance, image, and exposure in parallel with organizational goals. 
• Serving as a communications liaison between multiple departments including Traffic, Campaign Management, Sales, Sales Support, Engineering, IT and Software Development through audience focused communications.

Comcast Spotlight, Englewood, CO

Sr.

Master Control

Representative, QCC | October 2011 – March 2017

• Developed and managed projects including critical content workflows and training programs, ensuring 99.97% uptime across multiple platforms.
• Created automated scripts and interactive workflow maps, improving operational speed by 30%.
• Trained Tier 1 & Tier 2 representatives, increasing team troubleshooting efficiency by 25%.

Comcast Spotlight, Sacramento, CA

Tier, I Master Control Representative, CalOps | September 2010 – October 2011

• Encoded and processed 1,000+ hours of standard and high-definition video content with 99% accuracy.

🎓 Master of Business Administration | Focus in Strategic Innovation (2025)

Colorado State University, Aurora, CO

🎓 Bachelor of Arts in Radio, Television & Film | Minor in Journalism (2009)

San Jose State University, San Jose, CA

📜 Certified Associate in Program Management, CAPM (Expected 2025)

Program Management Institute, Newton Square, PA